Small Business Management: An Entrepreneurial Emphasis: Study Guide / Edition 13

Small Business Management: An Entrepreneurial Emphasis: Study Guide / Edition 13

by Longenecker/Moore/Petty/Palich, Leslie E. Palich, J. William Petty, Carlos W. Moore
     
 

ISBN-10: 0324226136

ISBN-13: 9780324226133

Pub. Date: 01/01/2005

Publisher: Cengage Learning

Small Business Management: An Entrpreneurial Emphasis has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of

Overview

Small Business Management: An Entrpreneurial Emphasis has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

Product Details

ISBN-13:
9780324226133
Publisher:
Cengage Learning
Publication date:
01/01/2005
Edition description:
New Edition
Pages:
416
Product dimensions:
8.40(w) x 10.80(h) x 0.90(d)

Table of Contents

Part 1Entrepreneurship and Small Business1
1The Winning Hand of Entrepreneurship2
Part 2Entrepreneurial Strategy27
2Strategies That Capture Opportunities28
3E-Commerce Opportunities56
4Global Opportunities88
Part 3Pursuing New Venture Opportunities117
5Startups and Buyouts118
6Franchising Opportunities144
7The Family Business166
Part 4The New Venture Business Plan189
8The Role of the Business Plan190
9Developing the Marketing Plan216
10Management Teams, Organizational Forms, and Strategic Alliances240
11Selecting a Location and Planning the Facilities270
12Projecting Financial Requirements290
13Finding Sources of Financing320
14Exit Strategies346
Part 5Small Business Marketing367
15Customer Service, Product, and Distribution Strategies368
16Pricing and Credit Strategies396
17Promotional Strategies422
Part 6Small Business Management445
18Professional Management in the Growing Firm446
19Managing Human Resources472
20Quality Management and the Operations Process494
21Social and Ethical Issues522
Part 7Financial Management in the Entrepreneurial Firm545
22Evaluating Financial Performance546
23Managing the Firm's Assets572
24Risk and Insurance608
Epilogue: Visualizing the End: Building a Legacy628
Cases637
Appendix ASample Business Plan709
Appendix BVideo Appendix725
Glossary764
Index776

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