Small Business Management: An Entrepreneurial Emphasis: Study Guide / Edition 13

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Overview

Small Business Management: An Entrpreneurial Emphasis has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.
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Editorial Reviews

Booknews
Covers theory and practice relating to starting and managing small firms, incorporating a conversational style and real-world examples. Chapters are grouped around themes of entrepreneurial opportunities, developing a business plan, marketing, operations, and financial management. Includes chapter objectives and key words, plus a sample plan, cases, Internet exercises, and boxes on ethical, technology, and global issues. This 11th edition focuses more attention on the Internet, and offers expanded discussions on strategic alliances, home-based businesses, and legal issues. The authors are affiliated with Baylor University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780324226133
  • Publisher: Cengage Learning
  • Publication date: 1/1/2005
  • Edition description: New Edition
  • Edition number: 13
  • Pages: 416
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.90 (d)

Table of Contents

Part 1 Entrepreneurship and Small Business 1
1 The Winning Hand of Entrepreneurship 2
Part 2 Entrepreneurial Strategy 27
2 Strategies That Capture Opportunities 28
3 E-Commerce Opportunities 56
4 Global Opportunities 88
Part 3 Pursuing New Venture Opportunities 117
5 Startups and Buyouts 118
6 Franchising Opportunities 144
7 The Family Business 166
Part 4 The New Venture Business Plan 189
8 The Role of the Business Plan 190
9 Developing the Marketing Plan 216
10 Management Teams, Organizational Forms, and Strategic Alliances 240
11 Selecting a Location and Planning the Facilities 270
12 Projecting Financial Requirements 290
13 Finding Sources of Financing 320
14 Exit Strategies 346
Part 5 Small Business Marketing 367
15 Customer Service, Product, and Distribution Strategies 368
16 Pricing and Credit Strategies 396
17 Promotional Strategies 422
Part 6 Small Business Management 445
18 Professional Management in the Growing Firm 446
19 Managing Human Resources 472
20 Quality Management and the Operations Process 494
21 Social and Ethical Issues 522
Part 7 Financial Management in the Entrepreneurial Firm 545
22 Evaluating Financial Performance 546
23 Managing the Firm's Assets 572
24 Risk and Insurance 608
Epilogue: Visualizing the End: Building a Legacy 628
Cases 637
Appendix A Sample Business Plan 709
Appendix B Video Appendix 725
Glossary 764
Index 776
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