Small Business Management: An Entrepreneur's Guidebook / Edition 7

Small Business Management: An Entrepreneur's Guidebook / Edition 7

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by Mary Jane Byrd, Leon Megginson
     
 

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ISBN-10: 0078029090

ISBN-13: 9780078029097

Pub. Date: 09/28/2012

Publisher: McGraw-Hill Higher Education

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic &ldquo

Overview

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to” perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.

The enhancements to the seventh edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.

Product Details

ISBN-13:
9780078029097
Publisher:
McGraw-Hill Higher Education
Publication date:
09/28/2012
Edition description:
New Edition
Pages:
544
Sales rank:
292,023
Product dimensions:
9.80(w) x 7.90(h) x 0.90(d)

Table of Contents

PART I-The Dynamic Role Of Small Business


Chapter 1: Starting Your Small Business


Chapter 2: Family-Owned Businesses


Chapter 3: Forms of Ownership of Small Business


Chapter 4: Maintaining Good Government Relations and Business Ethics


PART II-How To Plan And Organize A Business


Chapter 5: Becoming the Owner of a Small Business


Chapter 6: Planning, Organizing and Managing a Small Business


Chapter 7: How to Obtain the Right Financing for Your Business


PART III-How To Market Goods and Services


Chapter 8: Developing Marketing Strategies


Chapter 9: Promoting and Distributing


PART IV-How To Organize, Manage and Operate the Business


Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies


Chapter 11: How to Maintain Good Relationships with Your Employees and Their Representatives


Chapter 12: Obtaining and Laying Out Operating Facilities


Chapter 13: Purchasing, Inventory, and Quality Control


PART V-Basic Financial Planning and Control


Chapter 14: Basic Financial Planning


Chapter 15: Budgeting and Controlling Operations and Taxes


Chapter 16: Using Computer Technology in Small Businesses


Chapter 17: Risk Management, Insurance, and Crime Prevention

Workbook for Developing a Successful Business Plan


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Small Business Management: An Entrepreneur's Guidebook 3 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago