PART I The Dynamic Role Of Small BusinessChapter 1 Starting Your Small BusinessChapter 2 Family-Owned BusinessesChapter 3 Forms of Ownership of Small Businesses Chapter 4 Maintaining Good Government Relations and Business EthicsPART II How To Plan And Organize A BusinessChapter 5 Becoming the Owner of a Small Business Chapter 6 Planning, Organizing and Managing a Small Business Chapter 7 How to Obtain the Right Financing for Your BusinessPART III How To Market Goods and ServicesChapter 8 Developing Marketing Strategies Chapter 9 Promoting and Distributing PART IV How To Organize, Manage and Operate the BusinessChapter 10 How to Obtain and Manage Human Resources and Diversity in Small CompaniesChapter 11 How to Maintain Good Relationships with Your Employees and Their Representatives Chapter 12 Obtaining and Laying Out Operating Facilities Chapter 13 Purchasing, Inventory, and Quality Control PART V Basic Financial Planning and ControlChapter 14 Basic Financial Planning Chapter 15 Budgeting and Controlling Operations and Taxes Chapter 16 Using Computer Technology in Small Businesses Chapter 17 Risk Management, Insurance, and Crime PreventionWorkbook for Developing a Successful Business Plan
Small Business Management: An Entrepreneur's Guidebook / Edition 6by Mary Jane Byrd, Leon Megginson, William Megginson
Pub. Date: 09/08/2008
Publisher: McGraw-Hill Higher Education
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to”
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to” perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.
The enhancements to this edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.
- McGraw-Hill Higher Education
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 7.90(w) x 9.90(h) x 0.70(d)
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