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Harness the power of marketing and watch your business grow
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.
If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.
CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Introduction.
Part I: Getting Started in Marketing.
Chapter 1: A Helicopter View of the Marketing Process.
Chapter 2: All About Customers.
Chapter 3: Seeing Your Product through Your Customers’ Eyes.
Chapter 4: Sizing Up Competitors and Staking Out Market Share.
Chapter 5: Goals, Objectives, Strategies, and Budgets.
Part II: Sharpening Your Marketing Focus.
Chapter 6: Projecting the Right Image.
Chapter 7: Establishing Your Position and Brand.
Chapter 8: Getting Strategic before Getting Creative.
Chapter 9: Hiring Help for Your Marketing Program.
Part III: Creating and Placing Ads.
Chapter 10: Mastering Advertising Basics and Media Planning.
Chapter 11: Creating Print Ads.
Chapter 12: Broadcasting Ads on Radio and TV.
Part IV: Getting the Word Out without Advertising.
Chapter 13: Mailing Direct to Your Market.
Chapter 14: Brochures, Promotions, Trade Shows, and More.
Chapter 15: Public Relations and Publicity.
Chapter 16: Tapping the Internet’s Marketing Power.
Part V: Winning and Keeping Customers.
Chapter 17: Making the Sale.
Chapter 18: Enhancing Customer Service.
Chapter 19: Fortifying Customer Relationships.
Part VI: The Part of Tens.
Chapter 20: Ten Questions to Ask Before You Choose a Name.
Chapter 21: Ten Ideas to Embrace and Ten to Avoid.
Chapter 22: Ten Steps to a Great Marketing Plan.
Appendix: Where to Find More Information.
Index.
Overview
Harness the power of marketing and watch your business grow
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.
If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your ...