Small Business Marketing For Dummies

Small Business Marketing For Dummies

by Barbara Findlay Schenck, Linda English
     
 

Use the Internet to spread the word about your business

Harness the power of marketing and watch your business grow

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your

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Overview

Use the Internet to spread the word about your business

Harness the power of marketing and watch your business grow

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to a great marketing campaign, from ads and direct mail to public relations and the Internet.

Discover how to:

  • Develop the right marketing strategy
  • Establish your position and brand
  • Create effective advertising campaigns
  • Generate publicity and word-of-mouth
  • Maximize Internet marketing opportunities

Product Details

ISBN-13:
9780764553097
Publisher:
Wiley
Publication date:
04/15/2001
Series:
For Dummies Series
Pages:
384
Product dimensions:
7.40(w) x 9.20(h) x 0.90(d)

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