Small Business Savvy: A Woman's Guide to Building a Business

Overview

Building a small business can be a major challenge for anyone. In today's modern workplace, women continue to have a unique set of obstacles to overcome as small business owners: skepticism from friends and family, difficulties obtaining credit and financing, and, generally, more scrutiny than male competitors.

Whether you're about to build a business from the ground up -- or buy an existing one -- Small Business Savvy shows you how to succeed. Authors Norma J. Rist and Katina ...

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Overview

Building a small business can be a major challenge for anyone. In today's modern workplace, women continue to have a unique set of obstacles to overcome as small business owners: skepticism from friends and family, difficulties obtaining credit and financing, and, generally, more scrutiny than male competitors.

Whether you're about to build a business from the ground up -- or buy an existing one -- Small Business Savvy shows you how to succeed. Authors Norma J. Rist and Katina Z. Jones are entrepreneurial pioneers who have successfully launched their own small businesses, as well as worked as consultants to more than 500 women-owned businesses across the country. These two incredible mentors are your guides through the process of creating, launching, and expanding your business. They've seen it all, and understand the issues you face every day as a female small business owner.

Whether you're opening a small boutique or running your own public relations firm, Small Business Savvy has the facts, figures, and, best of all, the advice you need. Take it from your mentors, Norma and Katina, who've already "been there and done that" -- if you believe in yourself, you, too, can succeed as a small business owner.

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Editorial Reviews

Soundview Executive Book Summaries
Women now own more than one-third of U.S. businesses, and to bring the dream of entrepreneurship into the grasp of even more women, Norma Rist and Katina Jones, two successful entrepreneurs, offer women who want to start up their own companies encouraging guidance and real-world examples to help them build a successful business and position it for future growth. Copyright (c) 2002 Soundview Executive Book Summaries
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Product Details

  • ISBN-13: 9781580625685
  • Publisher: Adams Media Corporation
  • Publication date: 12/7/2001
  • Pages: 320
  • Product dimensions: 5.99 (w) x 8.99 (h) x 0.94 (d)

Table of Contents

Introduction
Strength in Numbers: Where to Start in Building the Business of Your Dreams v
Chapter 1 First Things First: Starting with a Solid Plan 1
Chapter 2 The Balancing Act: Juggling Your Many Hats 25
Chapter 3 Putting the Word Out: Marketing Without Fear 48
Chapter 4 Building Bridges That Reach Customers and Keep Them Coming Back 83
Chapter 5 Money Matters: Finding a Financial System That Helps Your Dollars Make Sense 111
Chapter 6 When Work Becomes Life: Creative Delegating and What to Do When There's Not Enough of You to Go Around 141
Chapter 7 Management Issues: Why You May Be a Better Manager Than You Think 173
Chapter 8 Getting to the Next Level: How to Position Your Company for Future Growth 206
Chapter 9 Reinventing Your Business: Knowing When to Make Changes 231
Appendix Supporting Your Sisters' Businesses: Networking and Informational Resources 248
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