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Whether you're about to build a business from the ground up -- or buy an existing one -- Small Business Savvy shows you how to succeed. Authors Norma J. Rist and Katina ...
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Whether you're about to build a business from the ground up -- or buy an existing one -- Small Business Savvy shows you how to succeed. Authors Norma J. Rist and Katina Z. Jones are entrepreneurial pioneers who have successfully launched their own small businesses, as well as worked as consultants to more than 500 women-owned businesses across the country. These two incredible mentors are your guides through the process of creating, launching, and expanding your business. They've seen it all, and understand the issues you face every day as a female small business owner.
Whether you're opening a small boutique or running your own public relations firm, Small Business Savvy has the facts, figures, and, best of all, the advice you need. Take it from your mentors, Norma and Katina, who've already "been there and done that" -- if you believe in yourself, you, too, can succeed as a small business owner.
|Strength in Numbers: Where to Start in Building the Business of Your Dreams||v|
|Chapter 1||First Things First: Starting with a Solid Plan||1|
|Chapter 2||The Balancing Act: Juggling Your Many Hats||25|
|Chapter 3||Putting the Word Out: Marketing Without Fear||48|
|Chapter 4||Building Bridges That Reach Customers and Keep Them Coming Back||83|
|Chapter 5||Money Matters: Finding a Financial System That Helps Your Dollars Make Sense||111|
|Chapter 6||When Work Becomes Life: Creative Delegating and What to Do When There's Not Enough of You to Go Around||141|
|Chapter 7||Management Issues: Why You May Be a Better Manager Than You Think||173|
|Chapter 8||Getting to the Next Level: How to Position Your Company for Future Growth||206|
|Chapter 9||Reinventing Your Business: Knowing When to Make Changes||231|
|Appendix||Supporting Your Sisters' Businesses: Networking and Informational Resources||248|