The Small Business Success Guide

Overview

Whether you're a budding entrepreneur or you already own a small business, The Small Business Success Guide will help you fast-track your business on the ride from good to great.

The Small Business Success Guide is brimming with practical ideas and proven strategies to make your small business a winner. Including inspiration and guidance from some of Australia's leading small...

See more details below
Paperback
$27.88
BN.com price
(Save 6%)$29.95 List Price
Other sellers (Paperback)
  • All (7) from $16.58   
  • New (6) from $16.58   
  • Used (1) from $27.87   
Sending request ...

Overview

Whether you're a budding entrepreneur or you already own a small business, The Small Business Success Guide will help you fast-track your business on the ride from good to great.

The Small Business Success Guide is brimming with practical ideas and proven strategies to make your small business a winner. Including inspiration and guidance from some of Australia's leading small business experts, this handy resource has the answers to turn your dream into a profitable reality.

Inside, you'll discover how to:

get your business foundations right

manage your people power

pump up sales and marketing volumes

use the web effectively

take the hard work out of accounting

nut out the legals and logistics.

Read More Show Less

Product Details

  • ISBN-13: 9781742169590
  • Publisher: Wiley
  • Publication date: 12/28/2010
  • Edition number: 1
  • Pages: 400
  • Product dimensions: 5.40 (w) x 8.10 (h) x 1.00 (d)

Meet the Author

Margie Sheedy is a journalist with more than 20 years' experience writing for books, magazines, newspapers and online. Having created two successful businesses Margie knows the thrills and challenges of running her own show.

Read More Show Less

Table of Contents

About the author vii

Acknowledgements ix

Introduction xi

Part I getting the basics right

1 What's the number one key to small business success? 3

2 I'm wearing so many hats: how do I keep it all in perspective? 7

3 Which ideas will make me the most money? 10

4 Which survival strategies will help my business through tough times? 14

5 What are my options when it comes to structuring my business? 18

6 What's the big deal about business plans when everyone seems to do well without them? 22

7 Where do I look for advice and how much will it cost? 26

8 Why do my clients think I'm the only one they can call? 31

Part II business, BAS and banks

9 Is there a way to make my accounts easier? 39

10 Why is cash flow my biggest stress? 44

11 Should my BAS be such hard work? 48

12 Am I the only one worried about a tax audit? 53

13 How can I keep a lid on all of my business expenses? 58

14 When is the best time to talk to the bank? 61

15 How much debt is it okay to have? 65

16 What about overdrafts and loans? 69

17 My family has put cash in to my business. How much should I tell them about the day-to-day business stuff? 73

18 Are government grants just an urban myth? 77

Part III managing your people power

19 Are there any tricks to hiring great people? 83

20 Why is firing someone such a drama? 87

21 How can I make my staff feel valuable, without paying them more? 91

22 Is there any real benefit to mentoring? 95

23 What's it worth paying other people to do? 100

Part IV pump up the volume

24 How do I develop a brand that will stand the test of time? 107

25 Should I ever reinvent my marketing message? 110

26 What's the best way to look big without letting on that I'm a small fry? 115

27 How do I do market research that means something? 120

28 How do I find new customers? 125

29 What about online? 129

30 Can internet fads such as Twitter and Facebook make me money? 134

31 I spend so much on advertising, so where are the results? 139

32 Where can I go when the sales go slow? 145

33 How beneficial is networking? 149

Part V nutting out the legals and logistics

34 Should I buy or rent my premises? 157

35 Where do I start with OH&S issues? 162

36 So many insurances seem like a waste of money. Are they? 166

37 Will a workers' compensation claim affect my business? 171

38 Exactly what are my superannuation obligations, and are there any shortcuts? 176

39 Is going green something that's going to benefit my business? 179

40 What are fair trading laws and how do they apply to me? 184

41 How do I resolve disputes and protect my small business legally? 188

42 What do I need to know about e-security? 192

Part VI growing, growing, gone?

43 Business is going gang busters: when is the best time to expand? 199

44 How much money should I throw into growing my business? 203

45 I'm thinking about export: what do I need to know before I go? 208

46 Is franchising an option that I should consider? 214

47 I get on well with my customers: should I mix business with pleasure? 218

48 With all this extra work, will my family ever see me? 222

49 I won't be able to do this forever: how do I start a succession plan? 227

50 I'm seriously thinking about selling my business. Is there a 'best time'? 230

Appendix: writing a business plan 235

Glossary 241

Useful websites 251

Index 259

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)