Small Business Therapy: The Five Perspectives

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Overview

Most aspiring entrepreneurs focus solely on creating a business model based on just one perspective, their own. The issue is that they only see the business from this limited view point. They don't take advantage of the people who have industry insight to share, such as advisors or lenders. Nor do they take advantage of the people who are vital to the success of the business such as customer and employees. And when entrepreneurs do spend time envisioning the business, they don't spend much time taking into ...
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Overview

Most aspiring entrepreneurs focus solely on creating a business model based on just one perspective, their own. The issue is that they only see the business from this limited view point. They don't take advantage of the people who have industry insight to share, such as advisors or lenders. Nor do they take advantage of the people who are vital to the success of the business such as customer and employees. And when entrepreneurs do spend time envisioning the business, they don't spend much time taking into account how to build on their own strengths and interests.

In this book you will learn about the five key perspectives that entrepreneurs must draw upon when envisioning, starting and growing a business. The more you are able to see your business from these different perspectives, the more likely you will be able to generate innovative ideas or spot hidden flaws.

The Five Perspectives are:
Personal Perspective
Customer's Perspective
Employee's Perspective
Lender's Perspective
Advisor's Perspective

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Product Details

  • ISBN-13: 9780615654867
  • Publisher: Small Business Therapy
  • Publication date: 10/30/2012
  • Pages: 106
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.22 (d)

Meet the Author

Christopher's experience includes small business startup training, micro/early stage financing, business/strategic plan development, and creative problem solving. His work history includes Wachovia Bank, Business Seed Capital, Scott Squared Ventures and U.S. Small Business Administration. His job responsibilities have included managing a small business loan portfolio and a small business development training program, pet industry startups, and monitoring government funded small business financing programs. Christopher continues to obtain specialized training in small business development and financing. He has certifications in franchise management, small business investment company regulations, commercial lending and, community development venture capital.
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 13, 2014

    Very helpful in analyzing my small business. This book helped me

    Very helpful in analyzing my small business. This book helped me look at my business operations differently in ways I never thought of before.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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