Small Giants: Companies That Choose to Be Great Instead of Big

Overview

Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community—embracing a clarity and ...

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Small Giants: Companies That Choose to Be Great Instead of Big

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Overview

Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community—embracing a clarity and loyalty to purpose that’s an anomaly in today’s environment.

Small Giants is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime Inc. magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive “mojo” that makes them great.

He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman’s Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre.

For anyone who wants to explore America’s most innovative and inspiring small business successes, this unique book is the place to start.

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What People Are Saying

From the Publisher
This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth for growth’s sake in favor of a passionate dedication to becoming the absolute best. Bo Burlingham reminds us of a vital truth: big does not equal great, and great does not equal big. (Jim Collins, author of Good to Great)

It aims to do for small private companies what In Search of Excellence did two decades ago for big public companies: shine a light on a handful of business practices the author admires, and which he believes are the reason some companies consistently do better than others. (Joseph Nocera, The New York Times)

Small Giants is one of the most relevant and articulate arguments for staying bold and creative, intimate and manageable as I have ever read. I guarantee that expression and the arguments for staying small will cause a collective sigh of relief from thousands of entrepreneurs. (Anita Roddick, founder of The Body Shop)

With new management books arriving by the boatload, Bo Burlingham has somehow managed the near impossible—he’s given us a true original. Moreover, in the process he may have ‘discovered’ the most interesting and under-reported corner of the U.S. economy. In short, Small Giants is a Large Masterpiece. Bo’s reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound. (Tom Peters, author of In Search of Excellence)

The fourteen companies that Bo Burlingham... features in his new book Small Giants demonstrate conclusively that a company can resist the temptation to keep getting bigger and bigger—and wind up better for it. (Cecil Johnson, The Fort Worth Star- Telegram)

For all you harried entrepreneurs out there, Bo Burlingham has a reassuring message: Relax. Bigger isn’t necessarily better. The wonderful stories in Small Giants show you how to prosper by retaining the vision of excellence that got you into business in the first place. (Rosabeth Moss Kanter, author of Confidence)

Bo Burlingham’s done for private companies what Jim Collins did for public companies in Good to Great. (Steve Pearlstein, The Washington Post)

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Product Details

  • ISBN-13: 9781591841494
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 3/27/2007
  • Edition description: Updated
  • Pages: 268
  • Sales rank: 123,607
  • Product dimensions: 5.62 (w) x 8.42 (h) x 0.71 (d)

Meet the Author

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

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Sort by: Showing all of 9 Customer Reviews
  • Anonymous

    Posted January 20, 2008

    Giants Indeed

    In a journalistic (rather than purely analytic) style, Bo Burlingham gives us portraits and insights into the operations (and entrepreneurs behind) several small companies which chose to remain small and be great rather than grow at any cost. Their reasons are clear as are their successes. One need not be a Luddite to appreciate the personal involvement of these people with their companies, employees and products and why they are so successful in both business and life. Fun stuff, and inspiring.

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  • Anonymous

    Posted July 18, 2006

    Big bright stories about small great companies

    Some companies intentionally stay small so that they can be the best at what they do. In the world of globalization, these companies oppose the trend toward unbridled growth. They want to be strong, local and contained. Magazine writer and author Bo Burlingham provides profiles, or 'field reports,' covering 14 'small giants' - companies whose hands-on leaders kept them small, involved in their communities and focused on quality. Burlingham sometimes takes you up close and personal with his characters, so you read about their divorces, kids, personal finances and how long they worked in the stock room, as well as about the history of their companies. This magazine-style level of personal detail makes it clear that his mission isn¿t to teach you how to run a small giant, but to explore the nature of locally rooted, passionately led, deliberately small companies. We find that the author¿s focus on unique privately held companies is very valuable for the leaders of small businesses, especially those who are deciding just how big they want their companies to become.

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  • Anonymous

    Posted January 28, 2006

    SWEET!

    Great book for any small business owner. Burlingham explains 14 different privately owned businesses that have extrodinary accomplishments.

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