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Small Group Theory and Marketing Research (Classic Reprint)
     

Small Group Theory and Marketing Research (Classic Reprint)

by Harry L. Davis
 

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Excerpt from Small Group Theory and Marketing Research

Groups are an important focus for study simply because an individ ual's behavior is influenced by other people. A person's preference for particular foods or certain fashions is influenced to a large extent by what others say is good or appropriate. The transportation needs of a family may require a man to

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Excerpt from Small Group Theory and Marketing Research

Groups are an important focus for study simply because an individ ual's behavior is influenced by other people. A person's preference for particular foods or certain fashions is influenced to a large extent by what others say is good or appropriate. The transportation needs of a family may require a man to forego the pleasure of a sportscar for the practicality of a station wagon. A computer salesman supplies information to a prospect and in turn gets a contract.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Product Details

ISBN-13:
9781334301070
Publisher:
Forgotten Books
Publication date:
11/28/2016
Pages:
166
Product dimensions:
6.00(w) x 9.00(h) x 0.35(d)

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