Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

by Seth Godin
     
 

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As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the

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Overview

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:

  • Bon Jovi And The Pirates

  • Christmas Card Spam

  • Clinging To Your Job Title?

  • How Much Would You Pay to Be on Oprah’s Show?

  • The Persistence of Really Bad Ideas

  • The Seduction of “Good Enough”

  • What Happens When It's All on Tape?

  • Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

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Editorial Reviews

Publishers Weekly
In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. "[I]f your target audience isn't listening, it's not their fault, it's yours." He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans. (Aug. 17) Copyright 2006 Reed Business Information.
Soundview Executive Book Summaries
From the author of The Purple Cow comes a collection of short pieces from his well-read blog, as well as pieces that he has written for other publications. Godin tackles the issue that "big" in the business world isn't always better, sprinkling in other business ideas and a collection of personal musings of a highly entertaining value. Small Is the New Big can be read in one sitting, or a little at a time, making it a valuable tool. Copyright © 2006 Soundview Executive Book Summaries

Product Details

ISBN-13:
9781591841265
Publisher:
Penguin Publishing Group
Publication date:
08/17/2006
Pages:
352
Sales rank:
763,703
Product dimensions:
6.25(w) x 9.25(h) x 1.25(d)
Age Range:
18 Years

Meet the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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