Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas


As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of ...

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Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

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As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:

  • Bon Jovi And The Pirates
  • Christmas Card Spam
  • Clinging To Your Job Title?
  • How Much Would You Pay to Be on Oprah’s Show?
  • The Persistence of Really Bad Ideas
  • The Seduction of “Good Enough”
  • What Happens When It's All on Tape?
  • Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

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Editorial Reviews

Publishers Weekly
In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. "[I]f your target audience isn't listening, it's not their fault, it's yours." He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans. (Aug. 17) Copyright 2006 Reed Business Information.
Soundview Executive Book Summaries
From the author of The Purple Cow comes a collection of short pieces from his well-read blog, as well as pieces that he has written for other publications. Godin tackles the issue that "big" in the business world isn't always better, sprinkling in other business ideas and a collection of personal musings of a highly entertaining value. Small Is the New Big can be read in one sitting, or a little at a time, making it a valuable tool. Copyright © 2006 Soundview Executive Book Summaries
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Product Details

  • ISBN-13: 9781591841265
  • Publisher: Penguin Publishing Group
  • Publication date: 8/17/2006
  • Pages: 352
  • Sales rank: 805,095
  • Product dimensions: 6.25 (w) x 9.25 (h) x 1.25 (d)

Meet the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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Table of Contents

Small Is the New BigWarning
New Rules, New Winners
Introduction: You're Smarter Than They Think

AAA Auto Parts
Acorns, Infected
Artists Care About The Art
Benchmarks = Mediocrity
Billboards That Change
Bluegrass And The Cello Player
Bon Jovi And The Pirates
Branding Is Dead; Long Live Branding
Brand My Car, Brand Me
A Brief History Of Hard Work, Adjusted For Risk
Camp, Mickey Rooney, And Your Marketing Problem
Carly Never Had a Chance
CEO Blogs
Change Junkies
Check This Box
China (All That Tea!)
Christmas Card Spam
Clean Fire Trucks
Cliff Climbing (Please Don't Fall Off)
Clinging To Your Job Title?
Clown, Are You A?
Clueless, We Are All
CMO, The Plight of The
Commissions (How To Invest Them)
Cookies And The Technical Ignorance of Joe Surfer
Cookies (The Other Kind Of Cookie)
Cover, Judging A Book By Its
Cuff Links
Cursive Versus Typing
Customer Service, A Modest Proposal For
Daylight Saving Time
Digital Divide, The New
Do Less
Don't Go To Business School
Echo Chamber
Fear Of Loss, Desire For Gain
Feedback, How To Get
Feedback, How To Give
Fifty States, Flamethrowers, And Sticky Traditions
Flack, As In PR Flack
Flipping The Funnel
Fog City Chocolate
Free Prize
The Future Isn't What It Used To Be
Grandmothers Understand The Net Now, Even
Grass (No, Not That Kind)
Guillotine Or Rack?
Hershey (No Kisses)
Hotels And The Cheap Fortune Cookie
I Changed My Mind Yesterday
Jobs For Purple Cows
A Job Strategy That Makes You A Loser
Justin And Ashley
Later Is Not An Option
Local Max, How To Avoid The
Local Max, How The New Marketing Changes The
McDonald's Cocktail Party
Mail, The Check Is In The
"Maybe," Getting People Not To Say
Maybe-Proofing Your Organization
Measurement Increases Speed
Minnesota Isn't Akron
Monopolies And The Death Of Scarcity
Mouse Flavor
Naming, The New Rules Of
The Needle, The Vise . . . And The Baby Rattle
Never, Do The
No Such Thing As Side Effects
Open Big
Oprah's Show?, How Much Would You Pay To Be On
Oxymorons, Just About
Painfully Simple
Pez And Lithuanian Language Records
Pigeons, Superstitious
Placebo Affect, The
Palne, There Are Two Ways To Catch A
Please Don't Make Me Feel So Stupid
Pledge Week
Podcast, Why I Don't Have A
Poilâne, Remembered
Provincetown Helmet Insight
Proximity Effect, The
Question, The Wrong
Recipe?, Did You Forget The
Relax . . . , I Mean, Work On The Difficult
Respect And The Fuller Brush Man
Right Thing, Doing The
Rules, Playing By The
Safe Is Risky
Salinger Knew Better
Satin Pillow, Visualizing The
Scarcity, There's A Shortage Of
Secrets To Success
Selfish Wifi, Razor Blades and Halloween
Sharp Needle, Big Haystack
Short Words And The KMart Shoppers
Small Is The Big New
Small Is The New Big!
Soda (They Even Make Mashed-Potato Flavor)
Souvenirs—Real Compared To What?
Soy Luck Club
Spectrum—Is It Ours Or Theirs?
Start Now—Hurry!
Talking Rabbit . . . So, A Rabbi, A Priest, And A
Television Is The New Normal
They Don't Care, They Don't Have To
Thinking Big
Trust And Respect, Courage And Leadership
The Two Obvious Secrets Of Every Service Business
Ugly, The Web Is
USPS's Yellow Jersey
Verbs (Gerunds, Actually)
Video? Do You Act Differently When You're On
Viral?, What Makes An Idea
Waffles Are Always On The Menu
Wake-up Calls, A Wake-up Call About
Walls, Cliffs, And Bricks
Web Designers
What Did You Do During The 2000s?
What Then?
Who's Who?
Who You Know Doesn't Matter
Why (Ask Why?) And The Edge
Working Class
Yak Shaving
You Are Your References
Your Very Own Printing Press
Zebra Cake, Famous

Some E-Books ( In Handy Printed Form)


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Sort by: Showing all of 3 Customer Reviews
  • Posted March 16, 2009

    more from this reviewer

    Tidbits and insights from best-selling author Seth Godin

    These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the challenge of change. Godin himself warns that this is not a dense, researched report, but a compilation of bright ideas, inspirations and tales from the work of business. His fairly random assortment of observations includes some that are interesting, clever and useful, though perhaps not independently book-worthy (or they would be books), and others that are a bit breezy and insubstantial. He suggests reading a few pages until you find a juicy segment and coming back another day for a new sip. getAbstract thinks that's just the right recommendation.

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  • Anonymous

    Posted September 5, 2006

    Everything You Need to Know

    Hi, I am a Bzzagent. This means I get to try new things and then give my opinion of it to others. My recent assignment was to read 'Small is the New Big' by Seth Godin. I really have enjoyed reading his insights into everyday things. Most of it is common sense and you will catch youself shaking your head 'yes' as you read it. Hope you enjoy his rants as much as I have.

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  • Anonymous

    Posted June 17, 2010

    No text was provided for this review.

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