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In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simple outlines, worksheets, a sample elevator speech, evaluation forms, and much more.
Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.
The Elevator Speech + The Butterfly Effect = The Elevator Speech Effect 1
1 The Elevator Speech: A Small Message Can Have a Big Impact 7
2 A Define Your Intention 21
3 The Basic Core Outline to Get You Started 39
4 It's Not One Thing; It's Three Things 51
5 Build a Persuasive Case 57
6 Get Creative and Bring the Message to Life 83
7 Delivery: Speak in Your Own Authentic Voice 103
8 Earn the Right to Be Heard 117
9 "Plus-ing" the Elevator Speech 139
10 Walk Through It Before You Run with It 147
11 It's a Dance: Practice and Evaluate to Improve and Grow 163
12 Nuggets of Advice and Answers to Frequently Asked Questions 177
Conclusion: A Personal Letter from Terri 195
Afterword Harvejr Mackay 197
Posted May 31, 2011
A fun, insightful read that reflects Ms. Sjodin's professional but real style. I listened to the audio version and now I want the book so I can have it for reference - it's that good.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.