Smaller Manufacturing Enterprises in an International Context: A Longitudinal Exploration

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More About This Textbook


This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time - the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when academic interest in export studies, market entry modes, and internationalization approaches, among others, have their origins. With practical examples of companies from both inside and outside the USA, readers will be able to understand how smaller manufacturing enterprises approach the world of international commerce, how they prepare themselves for it, and what really draws them into the world of international commerce.

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Product Details

  • ISBN-13: 9781848164956
  • Publisher: World Scientific Publishing Company, Incorporated
  • Publication date: 9/9/2010
  • Pages: 300
  • Product dimensions: 6.72 (w) x 9.24 (h) x 0.97 (d)

Table of Contents

Preface vii

Introduction: Historical Perspective on Internationalization of Smaller Manufacturing Enterprises 1

Part I Decision-Making Process among Smaller Manufacturing Enterprises 11

Chapter 1 Managers of Smaller Manufacturing Enterprises 13

Chapter 2 The Types of Goals Set by Managers of Smaller Manufacturing Enterprises 25

Chapter 3 Strengths and Weaknesses of Smaller Manufacturing Enterprises 33

Chapter 4 Future Operations and Planning Processes among Smaller Manufacturing Enterprises 47

Part II Decision to Internationalize among Managers of Smaller Manufacturing Enterprises 55

Chapter 5 The Internationalization Process 57

Chapter 6 The Decision to Consider Internationalization 67

Chapter 7 Perceived Obstacles to Internationalization 79

Part III Operations 87

Chapter 8 Start of International Operations 89

Chapter 9 The Motivations for Internationalization 101

Part IV Decision to Internationalize and Integrate 111

Chapter 10 Summary and Overview of Research Cases: A Wisconsin Perspective 113

10.1 Alpha Technology Corporation 118

10.2 Bio-technology and Horticulture Unlimited 126

10.3 Outdoor Advertising Company 137

10.4 Packaging Container Services 145

10.5 PJ Manufacturing Inc. 153

10.6 Process Controls International 165

Chapter 11 Summary and Overview of Research Cases: A European Perspective 175

11.1 Czech Cases 180

11.1.1 ABC Plastic Limited 180

11.1.2 KMF Limited 194

11.2 Danish Cases 207

11.2.1 Cembrit Holding 207

11.2.2 Migatronic 218

11.2.3 Scan Tracking Systems 236

11.3 Swedish Cases 247

11.3.1 Martinsons Trä AB 247

11.3.2 Norrmejerier 258

11.3.3 Seaflex AB 269

Chapter 12 Comparison of the Wisconsin and European Perspectives 279

Part V Conclusions and Suggestions for Future Research 283

Chapter 13 Conclusions 285

Chapter 14 Recommendations for Future Research 289

Selected Bibliography on Internationalization 291

Index 297

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