Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

by Robert F. Lewis
     
 

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An assessment of baseball's ascension as a global business brand and its myth-making power  See more details below

Overview

An assessment of baseball's ascension as a global business brand and its myth-making power

Product Details

ISBN-13:
9781604732177
Publisher:
University Press of Mississippi
Publication date:
03/05/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
176
File size:
2 MB

Meet the Author

A retired corporate executive, Robert F. Lewis II has a doctorate from the University of New Mexico where he teaches part time. He has published in Outside the Lines, the journal of the Society of American Baseball Research.

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