Who says small businesses can't succeed with eCommerce anymore? You just have to be smarter than the big guysbut hey, you're used to that. Of course, a little expert guidance couldn't hurt, and here it is: Small Business Solutions: E-Commerce, by Brenda Kienan.
The book is targeted squarely at the concerns of small businesspeoplenot techies. Brenda Kienan helps you choose your goals, find your niche, make a plan, and create a budget, and stick to it. You'll especially appreciate Kienan's real-world discussion of what you can achieve for $1,000, $5,000, $10,000, $50,000, or (if you win the lottery) $500,000.
Kienan walks you through the components of an eCommerce system, so you can hire graphics designers and web developers, explain what you need, and avoid getting bamboozled. The heart of the book, however, focuses on what's most important: adding value your customers will appreciate. There are detailed chapters on branding, customer service, maintaining fresh content cost-effectively, building traffic and community, and more. There's also a full chapter on analyzing your traffic to assess how you're doing.
This is a Microsoft Press book, so Microsoft solutions are suggested (FrontPage, Site Server, Excel)but with a light touch. No matter whose software you choose, you'll find Small Business Solutions: E-Commerce extremely helpful.