"Estes's book articulates the opportunities, challenges, and trends of the blossoming conscious consumer movement using insightful research to make the case for growing a green business. His compendium examines and dissects our cultural shift in which a handful of people are optimists, many are ambivalent, and everyone is a skeptic." David Lubensky, President, Bagatto, Inc.
"Smart Green is a very practical guide for getting started with greening your company. Estes has taken the principles of business planning and applied them to a very complex subject. Worth the read." Michael Knupp, former CEO, The RETEC Group, and former member, World Business Council for Sustainable Development
"Estes's Smart Green is a great resource for small to mid-size enterprises that want to make measurable improvement in performance and align themselves with the global green wave. From strategic planning to practical how-to examples, Estes demonstrates how we can go green and make some too." Aaron Nelson, IOM, President and CEO, Chapel Hill-Carrboro (NC) Chamber of Commerce, and Executive Director, Foundation for a Sustainable Community
"Estes's book articulates the opportunities, challenges, and trends of the blossoming conscious consumer movement using insightful research to make the case for growing a green business. His compendium examines and dissects our cultural shift in which a handful of people are optimists, many are ambivalent, and everyone is a skeptic." David Lubensky, President, Bagatto, Inc.
"Smart Green is a very practical guide for getting started with greening your company. Estes has taken the principles of business planning and applied them to a very complex subject. Worth the read." Michael Knupp, former CEO, The RETEC Group, and former member, World Business Council for Sustainable Development
"Estes's Smart Green is a great resource for small to mid-size enterprises that want to make measurable improvement in performance and align themselves with the global green wave. From strategic planning to practical how-to examples, Estes demonstrates how we can go green and make some too." Aaron Nelson, IOM, President and CEO, Chapel Hill-Carrboro (NC) Chamber of Commerce, and Executive Director, Foundation for a Sustainable Community
Smart Green: How to Implement Sustainable Business Practices in Any Industry - and Make Money
224Smart Green: How to Implement Sustainable Business Practices in Any Industry - and Make Money
224Product Details
ISBN-13: | 9780470387795 |
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Publisher: | Wiley |
Publication date: | 03/23/2009 |
Pages: | 224 |
Product dimensions: | 6.20(w) x 9.10(h) x 2.30(d) |