This book is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology.
This technology gives them access to the internet, fast downloads, and streaming audio and video in addition to their voice and text messaging capabilities.
Even if you have a website and advertise via the internet, you may not be convinced that mobile advertising is right for your business. Following are some statistics that might change your mind.
Hopefully, the statistics above have convinced you that advertising via cell phones is the wave of the future.
It’s doubtful that you can boast a 15% response rate to any ad you’ve placed in the yellow pages, on a billboard or via direct mail. But, you may not yet understand how to take on this advertising venue, or what methods and resources are actually out there.
This book will offer ideas and suggestions, as well as give you case studies about how these advertising methods have already been proven in the marketplace.
You’ll probably be surprised at how many companies are already catering to the wireless user, offering ads on frequently visited websites and sending coupons via text messaging.
We’ll also offer you insight into the hottest applications available today and how they are being used or might be used to the advertiser’s advantage.
There’s a lot of food for thought in the coming pages. It’s all designed to make you think about advertising your business in a very different way. It is our hope that these ideas and suggestions make your business.