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Smart Services: Competitive Information Strategies, Solutions and Success Stories for Service Businesses

Overview

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking ...

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Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses

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Overview

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.

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Product Details

  • ISBN-13: 9780910965569
  • Publisher: Information Today, Inc.
  • Publication date: 4/1/2002
  • Pages: 256
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.55 (d)

Meet the Author

Deborah C. Sawyer is the president of the Information Plus companies, a group of firms providing research and consulting services to Fortune 500 corporations. She is the author of Getting It Right: Avoiding the High Cost of Wrong Decisions. She lives in New York City.

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Table of Contents

First Words 1
Introduction 7
Pt. 1 The Competitive Landscape
Ch. 1 Competitive Challenges for Service Businesses 13
Ch. 2 Customer-Origin Competition 23
Ch. 3 A Matter of Influence 37
Ch. 4 When Uncle Sam Is a Competitor 47
Ch. 5 Traditional Competitors 59
Ch. 6 An Inside Job 69
Ch. 7 Left-Field Competition 83
Pt. 2 The Competitive Issues
Ch. 8 Where Are They? 95
Ch. 9 What's Their Strategy? 105
Ch. 10 What Are They Selling? 119
Ch. 11 The Marketing Challenge 131
Ch. 12 Can They Deliver? 143
Ch. 13 Are They Different and Better? 153
Ch. 14 All About Money 163
Ch. 15 Who Are They? 175
Pt. 3 The Competitive Game
Ch. 16 Staying Ahead 189
Conclusion: An Eye on the Future 197
Bibliography 201
Further Resources 205
About the Author 211
Index 213
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