Smart Thinking: The Little Car That Made it Big
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Smart Thinking: The Little Car That Made it Big

by Tony Lewin
     
 

The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. Funky, stylish and fun, smart is the youngest and most exciting brand of car on the market - and it has revolutionised the way we think about cars and the way we use them. It has put much-needed fun back into driving, and even city motorists smile when

Overview

The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. Funky, stylish and fun, smart is the youngest and most exciting brand of car on the market - and it has revolutionised the way we think about cars and the way we use them. It has put much-needed fun back into driving, and even city motorists smile when they're at the wheel of a smart. But it nearly didn't happen at all. The revolutionary design was the product of the genius who invented the Swatch watch, saving the near-bankrupt Swiss watch industry in the process. But these visionary ideas proved too radical and the tiny two-seater almost died at birth when a succession of backers lost their nerve. The sensational story of smart traces the decade-long history of this ambitious project, talking to key figures from every stage of the programme and building a vivid picture of an idea ahead of its time.- Inside information from within VW, never before published- The real reasons VW Group dropped the program and DaimlerChrysler picked it up- Secret approaches to other carmakers- What happened? The guiding light of the project speaks out for the first time- Full and frank interviews with today's leading authorities- Smart design - today, tomorrow and in 2010- Not so much a car, more a way of thinking: what the brand experts thinkAbout the AuthorTony Lewin has spent most of his working life driving cars, analyzing them and reporting on the ups and downs of the global enterprises that build them. As a business writer and editor of Financial Times Automotive World he has kept a constant watch on the world's top carmakers for many years. Today, Lewin divides his time between business journalism and books. In 2003 he published the widely-acclaimed How to Design Cars Like a Pro.

Product Details

ISBN-13:
9780760319437
Publisher:
Motorbooks
Publication date:
08/15/2004
Edition description:
First
Pages:
256
Product dimensions:
6.38(w) x 9.38(h) x 1.00(d)

What People are saying about this

I had high expectations of the format, style and content of smart Thinking . . . to say that the finished product has exceeded those expectations is an understatement. What a superb publication!
Chairman, the smartclub, UK
Al Young
I had high expectations of the format, style and content of smart Thinking . . . to say that the finished product has exceeded those expectations is an understatement. What a superb publication!
Chairman, the smartclub, UK
Richard Dredge
This title by Tony Lewin charts the triumphs and tragedies of the whole Smart project, including the car's introduction to the US market, the potential partners who walked away and all the hurdles Smart had to overcome to succeed. And there were plenty of those...Well researched and eminently readable.
BBC Gear

Meet the Author

Tony Lewin has spent most of his working life driving cars, analyzing them and reporting on the ups and downs of the global enterprises that build them. As a writer and editor for Automotive News Europe he has kept a constant watch on the world's top carmakers for many years. Today, Lewin divides his time between journalism and books. He lives in East Sussex, England.

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