Smart World: Breakthrough Creativity and the New Science of Ideas / Edition 1

Smart World: Breakthrough Creativity and the New Science of Ideas / Edition 1

by Richard Ogle
     
 

Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, however, the paradigm has begun to shift toward the notion that the source of creativity lies "out there," in the network of connections between people and ideas.

In this provocative book, Richard Ogle… See more details below

Overview

Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, however, the paradigm has begun to shift toward the notion that the source of creativity lies "out there," in the network of connections between people and ideas.

In this provocative book, Richard Ogle crystallizes the nature of this shift, and boldly outlines "a new science of ideas." The key resides in what he calls "idea-spaces," a set of nodes in a network of people (and their ideas) that cohere and take on a distinctive set of characteristics leading to the generation of breakthrough ideas. These spaces are governed by nine laws--illuminated in individual chapters with fascinating stories of dramatic breakthroughs in science, business, and art.

Smart World will change forever the way we think about creativity and innovation.

Product Details

ISBN-13:
9781591394174
Publisher:
Harvard Business Review Press
Publication date:
06/05/2007
Edition description:
New Edition
Pages:
303
Sales rank:
941,083
Product dimensions:
6.40(w) x 9.30(h) x 1.30(d)

Table of Contents


Acknowledgments     ix
Introduction: The Mystery of Breakthrough Creativity     1
Outing the Mind     7
Spaces to Think With: Reason, Imagination, and the Discovery of DNA     27
Genius, Imagination, and the Nature of Mind     53
The Fools on the Hill: Tipping Points and the Microcomputer Revolution     75
Darwinian Networks, or Why the Fit Get Fitter     97
The Mathematical Ecology of Creativity     117
Sex and the Single Doll: Barbie, Ruth Handler, and the Navigation Problem     139
Think Different: Frank Gehry and the Law of Hotspots     161
The Networked Dynamics of Risk: Printing and the Law of Small-World Networks     183
The Triumph of the Imagination: New Art, the New Economy, and the Law of Integration     209
Robots, Poets, and the Law of Minimal Effort     235
Leadership, Imagination, and the Art of the Long Bet     249
Notes     265
Bibliography     287
Index     293
About the Author     303

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