Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

( 2 )


We're in "wild west" times for business. Thanks to social mediaand new technologies, customer-brand relationships are suddenlywide open and up for grabs. Big players are getting taken down,while upstarts are starting up, gunning for market share, andoutmaneuvering the Goliaths. So, just when a rethink might seem inorder, why do so many act like it's 1982 all over again? Why dothey believe product pushing still works? Or still think dumber,slower, and more expensive is the way to...

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We're in "wild west" times for business. Thanks to social mediaand new technologies, customer-brand relationships are suddenlywide open and up for grabs. Big players are getting taken down,while upstarts are starting up, gunning for market share, andoutmaneuvering the Goliaths. So, just when a rethink might seem inorder, why do so many act like it's 1982 all over again? Why dothey believe product pushing still works? Or still think dumber,slower, and more expensive is the way to engage customers thesedays?

If you're interested in building, marketing, and promoting yourbusiness with agility and grace, not sloth and dullness, getSmarter, Faster, Cheaper. This one-stop guide to the newentrepreneurial landscape—minus the "same old, same old"baggage that drags so many down—gives you real-world examples(as opposed to fluffy theory) from unique, winning innovators,inspiring you to think big and then take successful action.

In Smarter, Faster, Cheaper, you'll meet a slew of alreadylegendary new entrepreneurs and promoters, such as "Nametag Guy"Scott Ginsberg, Bravo's "Millionaire Matchmaker" Patti Stanger,Wine Library founder Gary Vaynerchuk, bestselling author andSquidoo founder Seth Godin, and many, many more. As you learn fromtheir successes and failures, as well as those of author andentrepreneur David Siteman Garland, you'll discover fresh andexciting approaches to:

  • Becoming a trusted resource
  • Building your audience and community
  • Helping others while helping your business
  • Using your content as a handshake
  • Creating and growing one-on-one relationships with yourcustomers
  • Communicating effectively online and via social media
  • Avoiding "selling" by educating, inspiring, and entertaininginstead
  • And more!

Inertia is a powerful force, and many professional marketers andbusiness owners still think "more of the same" is the best wayforward. Not you, though! If you recognize the new movement inmarketing and promotion, discover how to make your businessSmarter, Faster, Cheaper today and win!

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  • David Siteman Garland
    David Siteman Garland  

What People Are Saying

From the Publisher
"State of the art nuts and bolts for the modern marketer."
Seth Godin, author, Linchpin

"A great read for passionate entrepreneurs looking to market their businesses by inspiring, educating, and entertaining."
Tony Hsieh, #1 NY Times bestselling author of "Delivering Happiness" and CEO of, Inc.

“In his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no-nonsense guide will help entrepreneurs large and small spread their message and build their business.”
Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

"David is energy, passion, and execution rolled into one package. Bet against him at your peril. David Siteman Garland is a trust agent and future king."
Chris Brogan, NYT Bestselling author of a Trust Agents

“David brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!”
Brian Solis, author of Engage, the complete guide for businesses to build, cultivate, and measure success in the social Web

“If you love to spend buckets of money on traditional ads and you can’t wait to cold call sales prospects then you don’t need this book. But if you’re looking for no-nonsense ideas on reaching buyers, then read this book right now. It’s a fast read because Garland is non-boring.”
David Meerman Scott, bestselling author of The New Rules of Marketing and PR

“If you're in to boring marketing books take a pass - this book reads like an enthusiastic success coach urging you to greatness.”
John Jantsch, author of Duct Tape Marketing and The Referral Engine

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Product Details

  • ISBN-13: 9780470647929
  • Publisher: Wiley
  • Publication date: 12/7/2010
  • Edition number: 1
  • Pages: 230
  • Sales rank: 821,180
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

David Siteman Garland is founder of The Rise to the Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper. He writes and hosts a network of shows including RISE, a web show for entrepreneurs, as well as The Rise To The Top TV show on ABC (St. Louis affiliate). David is also a professional speaker (recently selected by Speaker magazine as one of the Hot Speakers of the Year). He has been featured on CNN, ABC, NBC, and CBS, and is a regular contributor and columnist for a variety of sources including Small Business Trends.

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Table of Contents


About This Book.


CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths.

CHAPTER 2 Create Your Foundation: Be a Human, Not a Company.

CHAPTER 3 Become a Trusted Resource: Because Nobody Cares AboutYour Product.

CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain IsFun.

CHAPTER 5 Be Your Own Media Source.

CHAPTER 6 The Art and Science of Experimenting and CreatingContent.

CHAPTER 7 Tapping into the Power of Online Video: Forget Viral,Focus on Function.

CHAPTER 8 Market and Promote Your Business by HelpingOthers.

CHAPTER 9 The Keys to Marketing, Promoting, and Building YourCommunity.

CHAPTER 10 Creating a Sharable and Spreadable Website.

CHAPTER 11 Expanding Your Network: The Art of DigitalSchmoozing.

CHAPTER 12 Your Reputation in the Transparent World We Live in:Doing Business Now Is Like Being on Camera 24/7.

CHAPTER 13 Respect the Blogger and New Media.

CHAPTER 14 How to Connect with Anyone You Want: Using YourContent, Connections, and Products as a Handshake.

CHAPTER 15 Traditional Advertising Is Dying: The Rise ofCreative Paid Sponsorships and Social Marketing.

CHAPTER 16 Take It Offline.


About the Author.


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Customer Reviews

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  • Anonymous

    Posted April 11, 2014

    Puff clan camp

    You walk through the entrance. Its padded with cushions that let out an element posionous to all cats exept puff clan cats.there is a huge courtyard. In front of you is the med den. You look left, you see the elders den. You look to the right,( both 90 degrees) you see the nursery. To the right of the elders den, you see the leaders den. Right to the leaders den, there is the warriors den. Look straight, you see the med den. Look right of med den, you see apprentice den. To the right of the apprentice den is the nursery. Remember its fictional, so you can have wings, long claws, or high jumping ability. Have a nice day! Lightstar.

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  • Anonymous

    Posted July 17, 2011

    No text was provided for this review.

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