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Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business [NOOK Book]

Overview

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the...

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Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

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Overview

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the way to engage customers these days?

If you're interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper. This one-stop guide to the new entrepreneurial landscape—minus the "same old, same old" baggage that drags so many down—gives you real-world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action.

In Smarter, Faster, Cheaper, you'll meet a slew of already legendary new entrepreneurs and promoters, such as "Nametag Guy" Scott Ginsberg, Bravo's "Millionaire Matchmaker" Patti Stanger, Wine Library founder Gary Vaynerchuk, bestselling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you'll discover fresh and exciting approaches to:

  • Becoming a trusted resource

  • Building your audience and community

  • Helping others while helping your business

  • Using your content as a handshake

  • Creating and growing one-on-one relationships with your customers

  • Communicating effectively online and via social media

  • Avoiding "selling" by educating, inspiring, and entertaining instead

  • And more!

Inertia is a powerful force, and many professional marketers and business owners still think "more of the same" is the best way forward. Not you, though! If you recognize the new movement in marketing and promotion, discover how to make your business Smarter, Faster, Cheaper today and win!

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What People Are Saying

From the Publisher
"State of the art nuts and bolts for the modern marketer."
Seth Godin, author, Linchpin

"A great read for passionate entrepreneurs looking to market their businesses by inspiring, educating, and entertaining."
Tony Hsieh, #1 NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

“In his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no-nonsense guide will help entrepreneurs large and small spread their message and build their business.”
Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

"David is energy, passion, and execution rolled into one package. Bet against him at your peril. David Siteman Garland is a trust agent and future king."
Chris Brogan, NYT Bestselling author of a Trust Agents

“David brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!”
Brian Solis, author of Engage, the complete guide for businesses to build, cultivate, and measure success in the social Web

“If you love to spend buckets of money on traditional ads and you can’t wait to cold call sales prospects then you don’t need this book. But if you’re looking for no-nonsense ideas on reaching buyers, then read this book right now. It’s a fast read because Garland is non-boring.”
David Meerman Scott, bestselling author of The New Rules of Marketing and PR

“If you're in to boring marketing books take a pass - this book reads like an enthusiastic success coach urging you to greatness.”
John Jantsch, author of Duct Tape Marketing and The Referral Engine

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Product Details

  • ISBN-13: 9780470933817
  • Publisher: Wiley
  • Publication date: 11/18/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,127,727
  • File size: 467 KB

Meet the Author

David Siteman Garland is founder of The Rise to the Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper. He writes and hosts a network of shows including RISE, a web show for entrepreneurs, as well as The Rise To The Top TV show on ABC (St. Louis affiliate). David is also a professional speaker (recently selected by Speaker magazine as one of the Hot Speakers of the Year). He has been featured on CNN, ABC, NBC, and CBS, and is a regular contributor and columnist for a variety of sources including Small Business Trends.

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Table of Contents

Acknowledgments.

About This Book.

Introduction.

CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths.

CHAPTER 2 Create Your Foundation: Be a Human, Not a Company.

CHAPTER 3 Become a Trusted Resource: Because Nobody Cares About Your Product.

CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain Is Fun.

CHAPTER 5 Be Your Own Media Source.

CHAPTER 6 The Art and Science of Experimenting and Creating Content.

CHAPTER 7 Tapping into the Power of Online Video: Forget Viral, Focus on Function.

CHAPTER 8 Market and Promote Your Business by Helping Others.

CHAPTER 9 The Keys to Marketing, Promoting, and Building Your Community.

CHAPTER 10 Creating a Sharable and Spreadable Website.

CHAPTER 11 Expanding Your Network: The Art of Digital Schmoozing.

CHAPTER 12 Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7.

CHAPTER 13 Respect the Blogger and New Media.

CHAPTER 14 How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake.

CHAPTER 15 Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing.

CHAPTER 16 Take It Offline.

Conclusion.

About the Author.

Index.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted April 11, 2014

    Puff clan camp

    You walk through the entrance. Its padded with cushions that let out an element posionous to all cats exept puff clan cats.there is a huge courtyard. In front of you is the med den. You look left, you see the elders den. You look to the right,( both 90 degrees) you see the nursery. To the right of the elders den, you see the leaders den. Right to the leaders den, there is the warriors den. Look straight, you see the med den. Look right of med den, you see apprentice den. To the right of the apprentice den is the nursery. Remember its fictional, so you can have wings, long claws, or high jumping ability. Have a nice day! Lightstar.

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  • Anonymous

    Posted July 17, 2011

    No text was provided for this review.

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