Smarter Startup, The: A Better Approach to Online Business for Entrepreneurs

by Neal Cabage, Sonya Zhang

Overview

Why do some startups succeed while other do not?

In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough.  In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:

• Why some entrepreneurs are luckier than others

• How to anticipate success or failure before you begin

• Why timing is everything for a startup

• Strategic positioning to beat the competition

• Building a business that cannot be commoditized

• Methods for Improving user engagement and profits

This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed.  By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

Product Details

ISBN-13:	9780133372731
Publisher:	Pearson Education
Publication date:	02/27/2013
Series:	Voices That Matter
Sold by:	Barnes & Noble
Format:	eBook
Pages:	99998
File size:	5 MB
Age Range:	18 Years

About the Author

Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He has consulted for major brands such as Macys.com, AIG , and Disney. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.

Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya’s research interests focus on user experience, web development, and Internet entrepreneurship. She has published numerous articles in leading journals and conferences.

Table of Contents

Part I
Think
Chapter 1 Why Become an Entrepreneur?
Chapter 2 What’s the Big Idea?
Chapter 3 Do Your Research

Part II
Know
Chapter 4 Timing Is Everything
Chapter 5 Competition and Positioning
Chapter 6 Business Models

Part III
Do
Chapter 7 Setting Up Your Business
Chapter 8 Developing Your Product
Chapter 9 Going to Market
Chapter 10 Optimization

Index
About the Authors