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Keith Harmeyer and Mitchell Rigie have created the next generation process for creative ideation. SmartStorming is so much more than another brain storming guide. The book is easy to read, clear without jargin and provides step-by-step direction, insights and guidance for improving any groups creative development in this new age. I intend to provide additional copies to associates at work.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 30, 2013
Perhaps the most vital part of business—the part that separates great companies from average ones—is the very part that nobody really seems to have any process for: Ideation.
If innovation is, as any CEO will tell you, the most important thing for their businesses these days, why is brainstorming so often jammed in to crowded workday schedules and so often practiced with such disappointing and unproductive chaos?
In SmartStorming, authors Mitchell Rigie and Keith Harmeyer attempt to bring order to this chaos drawing on their years of creative experience in agency and corporate environments.
What is most valuable to the reader is not any never-before-seen revelations (although not including the boss in brainstorms was nearly one for me), but the practical and simple systemization of their brainstorming process and then the flexibility in their approach to scale things up, down and pretty much any way that fits an organization. Of course, an organization might get more out of a multi-day intensive ideation session with 20 people that utilizes handfuls of the techniques, but the authors present the reader with ways of implementing SmartStorming in shorter amounts of time, with fewer people and even by oneself.
And the book takes a look at the entire ideation process which includes preparation and, most importantly, idea selection criteria and follow-up.
While there is a degree of repetition in the book in that guidelines and specific techniques are presented and discussed at varying levels multiple times, I would say that the primary reason for this is to make the book work on different levels. It can be read straight through (as I experience it), but it can also and should be used as a reference guide, allowing the reader to zero in quickly on what they specifically need in preparation for a brainstorm session.
Specifically, in addition to the overall SmartStorming approach, readers will probably get the most out of the 20 idea-generating techniques (specific brainstorming methods), 25 ice-breaker activities, advice for “piloting” (guiding) an ideation session and the idea selection criteria and the six step session flowchart.
Posted December 25, 2013
Most of us go through life believing that “Creativity cannot be taught.” This book proves how false that is. SmartStorming is the most useful, comprehensive guide to the skills needed to turn your group from a directionless mob to a powerful innovation machine.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 18, 2013
I'm so happy I found this book! We've been struggling with brainstorming sessions at my agency--we just don't come up with anything we
can use. I'm a virgo and have been screaming that we need organized, planned sessions. The creative types keep saying that creativity
isn't organized, but this book proves I'm right! I'm making the Creative Directors read it and am finally getting some traction. They're letting
me organize the next session and I'm so excited I can hardly stand it. I just know we're going to come up with better ideas--without the
chaos and frustration. Yeah! Thank you!