Smile in the Mind

Smile in the Mind

by Beryl McAlhone, David Stuart
     
 

A Smile on the Mind explores witty thinking - the most delightful area of graphic design.

So what is witty thinking? It is playfulness with ideas. Designers take the familiar and turn it into the surprising. Words play against images. Unexpected connections prompt new insights. It is clever thinking not funny drawing.

  • Twenty-one ways of being

…  See more details below

Overview

A Smile on the Mind explores witty thinking - the most delightful area of graphic design.

So what is witty thinking? It is playfulness with ideas. Designers take the familiar and turn it into the surprising. Words play against images. Unexpected connections prompt new insights. It is clever thinking not funny drawing.

  • Twenty-one ways of being witty: understand the thinking techniques behind the images.
  • Learn how to make the case for witty solutions.
  • Overhear the world's top designers talk about the secret of secrets - how to get ideas.

Product Details

ISBN-13:
9780714833286
Publisher:
Phaidon Press
Publication date:
04/25/1996
Pages:
240
Product dimensions:
10.38(w) x 11.88(h) x 1.30(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >