Smile in the Mind

Overview

The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes ...
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0714833282 USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction ... guaranteed! Read more Show Less

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London 1996 Hardcover First Edition Near fine condition in Very Good+ condition jacket Folio. 240 pages of text. Hardcover binding in almost new condition. Unclipped dustjacket ... with minor soiling and scuffing to the rear panel; attractive and protected in archival mylar. Illustrated in color. The text is clean and unmarked. First edition. Read more Show Less

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Overview

The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and double-takes - to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law. For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.
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Product Details

  • ISBN-13: 9780714833286
  • Publisher: Phaidon Press
  • Publication date: 4/25/1996
  • Pages: 240
  • Product dimensions: 10.38 (w) x 11.88 (h) x 1.30 (d)

Table of Contents

Foreword 8
Introduction 11
The case for wit 13
Different types of wit 35
Items that use wit 93
Businesses that use wit 129
Witty designers 'How I got the idea' 163
Indexes 223
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