How can something as a simple as a smile be so deceptively complex? That's the mystery and magic explored in Smile: The Astonishing Powers of a Simple Act, a new TED Book by Ron Gutman that explores the sensation and science of the smile. From the broad beaming grin of a toddler to the oily smirk of a used car salesman, smiles convey an enormous range of emotions, from joyously happy to nervous or sad. Grins also have radically varied meanings in different cultures, as the author learned during his many worldwide...
How can something as a simple as a smile be so deceptively complex? That's the mystery and magic explored in Smile: The Astonishing Powers of a Simple Act, a new TED Book by Ron Gutman that explores the sensation and science of the smile. From the broad beaming grin of a toddler to the oily smirk of a used car salesman, smiles convey an enormous range of emotions, from joyously happy to nervous or sad. Grins also have radically varied meanings in different cultures, as the author learned during his many worldwide trips to explore the complicated but ubiquitous act of smiling.
"A fantastic short Kindle book, in which Gutman expands on his popular talk to examine the last 200 years of science on smiling, facial mimicry and mirror neurons, the tell-tell signs of fake smiles vs. authentic smiles (something that goes back to Darwin’s photographic studies), and even how smiling affects our longevity."
Gutman is the founder and CEO of HealthTap, a leading Interactive Health network with thousands of physicians transforming the way people and physicians find, share, and use personalized health information. Previously, Ron was the founder and CEO of Wellsphere, the leading online consumer health 2.0 company that developed the world’s largest community of health writers and became one of the largest health sites on the Internet serving more than 100 million people. Prior to that, at Stanford University Ron led an interdisciplinary group of graduate students and faculty to conduct research and later build the BeWell@Stanford health engagement program, which became one of the most successful of its kind nationwide. In health and technology, Ron is an angel investor and advisor to companies and other enterprises (such as the Rock Health incubator, and Harvard Medical School’s SMArt Initiative), a frequent speaker (TED, Medicine 2.0, South by Southwest, Health 2.0, Health FOO, and more), and a published thought leader.
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