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This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms’ marketing and promotional efforts and to restrict youth access to tobacco.
" This important book reveals why the young start smoking and why, as adults, they regret having started. It is a great contribution to helping end a national epidemic."
"This book is a must for everyone concerned about how to address the problem of tobacco use among young people. Virtually all new smokers are children. Many of them are in their early teens and one out of every three children who begin to smoke will die prematurely because of their use of tobacco. This book includes the most objective, thorough and authoritative research to date on the critical question about whether young people fully understand the consequences of their decision to smoke at the time they start and whether they are able to make rational decisions about this vitally important decision. It leaves the reader with no doubt about the value of efforts to better educate our young people and to empower them to resist the lure of tobacco marketing."
|1||The Risks of Active and Passive Smoking||3|
|2||A Profile of Smokers and Smoking||29|
|3||What Do Young People Think They Know About the Risks of Smoking?||51|
|4||The Role of Perceived Risk in Starting and Stopping Smoking||64|
|5||Smokers' Recognition of Their Vulnerability to Harm||81|
|6||Cigarette Smokers: Rational Actors or Rational Fools?||97|
|7||Advertising, Smoker Imagery, and the Diffusion of Smoking Behavior||127|
|8||The Nature of Nicotine Addiction||159|
|9||A Visceral Account of Addiction||188|
|10||The Catch-22 of Smoking and Quitting||216|
|11||The Joint Failure of Economic Theory and Legal Regulation||229|
|12||Tobacco and Public Health Policy: A Youth-Centered Approach||277|
|App. A||Survey 1: Youth Perception of Tabacco Risk, Summer 1999||301|
|App. B||Survey 2: Perception of Tobacco Risk, Fall 1999, Age 14-22 Version||316|
|App. C||Causal Modeling Methodology||341|
|About the Contributors||377|