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So clean: Lord Leverhulme, soap and civilisation
     

So clean: Lord Leverhulme, soap and civilisation

by Brian Lewis
 

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This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully

Overview


This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.

Editorial Reviews

From the Publisher

"In this, Lever’s life is convincingly placed within the social, cultural and economic context of his times…a marvellously fascinating study"-- Nick White, Reader in Imperial & Commonwealth History, Liverpool John Moores University

 

“Lewis is skilled in pointing out the complexities and contradictions in Lever’s varied activities, contrasting the forward-looking industrialist and proto-New Liberal with a more backward-looking Tory paternalist, eager to revitalize an older, preindustrial system of social relations and cultural practices.” -- Chris Waters, Williams College

Product Details

ISBN-13:
9780719089138
Publisher:
Manchester University Press
Publication date:
11/27/2012
Edition description:
Reprint
Pages:
256
Product dimensions:
9.20(w) x 6.20(h) x 0.70(d)

Meet the Author

Brian Lewis is Associate Professor of History at McGill University, Montreal

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