BN.com Gift Guide

So Clean: Lord Leverhulme, Soap and Civilisation

Overview

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851–1925), the founder of the Lever Brothers' Sunlight Soap empire. So Clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and ...

See more details below
Other sellers (Paperback)
  • All (7) from $15.91   
  • New (6) from $15.91   
  • Used (1) from $25.18   
Sending request ...

Overview

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851–1925), the founder of the Lever Brothers' Sunlight Soap empire. So Clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.

Read More Show Less

Editorial Reviews

From the Publisher

"In this, Lever’s life is convincingly placed within the social, cultural and economic context of his times…a marvellously fascinating study"-- Nick White, Reader in Imperial & Commonwealth History, Liverpool John Moores University “Lewis is skilled in pointing out the complexities and contradictions in Lever’s varied activities, contrasting the forward-looking industrialist and proto-New Liberal with a more backward-looking Tory paternalist, eager to revitalize an older, preindustrial system of social relations and cultural practices.” -- Chris Waters, Williams College
Read More Show Less

Product Details

  • ISBN-13: 9780719089138
  • Publisher: Manchester University Press
  • Publication date: 11/27/2012
  • Edition description: Reprint
  • Pages: 256
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.54 (d)

Meet the Author

Brian Lewis is Associate Professor of History at McGill University, Montreal

Read More Show Less

Table of Contents

1. The Napoleon of soap 2. Soft soap and soap operas 3. Sunlight for the unwashed 4. Sunlight for savages 5. Twilight Select bibliography Index

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)