" So Much to Lose is a fine book and a worthy sequel to Rust's previous work. This diplomatic history brings the story together in a way that advances the record on United States activities in the land of a million elephants. He lays down the panorama of U.S.-influenced events very well, and so illuminates John Kennedy's meanderings on Laos policy in a way that goes beyond the 1962 Geneva agreements to show the re-ignition of the Laotian war the following year." John Prados, author of Vietnam: A History of an Unwinnable War, 19451975
"Rust's excellent earlier book, Before the Quagmire, showed how both President Eisenhower and John F. Kennedy hoped to stop communists in Laos. Now he gives us a later and even more important book: So Much to Lose: John F. Kennedy and American Policy in Laos. The small and mostly quiet nation of Laos turned into the much greater and chaotic war with Vietnam, Cambodia, and eventually the United States. What the Johnson administration called a 'key to success in Southeast Asia' turned out to be a failure. With these two important books, Rust now has become one of the most significant scholars of Laos." Alan Brinkley, Columbia University"
"William Rust, author of the excellent book, Before the Quagmire: American Intervention in Laos, 1954-1961, has now extended his account to cover American policy toward Laos during the John F. Kennedy Administration. Deeply researched, filled with much that is entirely new, So Much to Lose details the gripping, often frustrating, Cold War story of how the United States dealt with an incredibly complex and difficult situation in Southeast Asia. Taken together, Rust's two volumes about American policy toward Laos will be the definitive diplomatic account for years to come."Kenton Clymer, author of Troubled Relations: The United States and Cambodia since 1870"
"In his carefully researched and very readable book, William Rust has focused on U.S. policy towards Laos during the Kennedy administration. Although strategically important, Laos has received far lesser attention and relatively peripheral treatment compared to Vietnam and Cambodia in the study of American role in the Indochina War. This is the much-awaited continuation of his equally commendable book on U.S.-Laos relations during the Eisenhower Administration."Ang Cheng Guan, author of Southeast Asia and the Vietnam War"
"Mr. Rust's So Much to Lose is a marvel of research and detail." Diplomat and International Canada
"Anyone seriously interested in U.S. foreign relations during the Cold War, and especially American involvement in Southeast Asia and the origins of the Vietnam War, cannot afford to ignore this fascinating book." H-Diplo
"This fine study... establishes [Rust] alongside Timothy Castle and Arthur Dommen as one of the best students of the war in Laos." Choice
"[...] William Rust, in his history So Much to Lose: John F. Kennedy and American Policy in Laos does a great service in shedding light on the less well-known, but highly contentious, Cold War struggle for the small, landlocked nation. [...] Initially, Rust superbly sets, and then continues to track, the all-important context in which the crisis in Laos played out. His weaving of the situation in Berlin and Cuba into the narrative is not distracting; it gives the reader a deep understanding of how the lens of the Cold War could magnify even such a small, strategically insignificant country.[...] [T]his is an excellent, very readable book." Military Review
"In an admirably impartial narrative, Rust offers the best and most complete account of this controversial but often misunderstood topic.
[...] Rust has delivered another superb study of American policy in this area of Southeast Asia. I am hoping that he continues this series to cover the administrations of presidents Lyndon B. Johnson and Richard M. Nixon." Journal of Military History