So You Want to Franchise Your Business

So You Want to Franchise Your Business

4.2 5
by Harold Kestenbaum, Adina M. Genn
     
 

View All Available Formats & Editions


Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a…  See more details below

Overview


Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise.

If you’re interested in using this profitable strategy to expand your business, you’ll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the franchise process, and build a thriving franchise.

Well-known entrepreneurs who successfully franchised their business, including Subway co-founder Fred DeLuca and CEO of the Dwyer Group Dina Dwyer-Owens, offer detailed, in-the-trenches guidance and information. These experts speak frankly about the tactics you can use to market, sell, and build your franchise while offering insider advice to help you avoid the pitfalls of business growth.

• Step-By-Step Guide To The Franchising Process
• Low-Cost Ways To Grow A Franchise In The Startup Phase
• Franchise A Concept For Less Than $100,000
• Best Practices From Top Franchisors And Franchisees

Read More

Product Details

ISBN-13:
9781599181899
Publisher:
Entrepreneur Press
Publication date:
07/08/2008
Pages:
260
Sales rank:
788,619
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

Meet the Author

Harold Kestenbaum has specialized in franchise law for over 30 years, working on more than 100 franchise concepts. The former franchise and general counsel to Sbarro Inc. and national franchisor of more than 900 restaurants, he currently serves as counsel to New York City law firm Ruskin Moscou Faltischek and sits on the board of directors of four major franchise companies.

Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

So You Want to Franchise Your Business? 4.2 out of 5 based on 0 ratings. 5 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Guest More than 1 year ago
I am in the final stages of franchising my business - late '08 or early '09, so I was interested in the subject of this book. I wish this book was available two years ago when I first had the thought. It would have saved me time, money, and a boatload of headaches.
Guest More than 1 year ago
Terrific practical tips about franchising. The advise provided is exactly what I needed!
Guest More than 1 year ago
The authors offer terrific insight for anyone considering growing a business through franchising. The book is filled with useful tips from franchising pros like Jenny Craig and PostNet. Plus it's a good, fast read.