So You Want to Start a Nursery / Edition 1

So You Want to Start a Nursery / Edition 1

5.0 1
by Tony Avent
     
 

ISBN-10: 0881925845

ISBN-13: 9780881925845

Pub. Date: 07/11/2003

Publisher: Timber Press, Incorporated

When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You

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Overview

When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.)

Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.

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Product Details

ISBN-13:
9780881925845
Publisher:
Timber Press, Incorporated
Publication date:
07/11/2003
Edition description:
New Edition
Pages:
340
Sales rank:
373,117
Product dimensions:
6.31(w) x 9.31(h) x 0.94(d)

Related Subjects

Table of Contents

Preface: Why Ask Why?9
Acknowledgments10
Introduction11
Ch. 1The Roswell Factor: Examining Nursery Myths13
Ch. 2Getting Started: The Thought Process15
Ch. 3The Essential Skills20
Ch. 4Formation of the Business26
Ch. 5Selecting Your Land37
Ch. 6The Wholesale Nursery and the Re-Wholesaler44
Ch. 7The Liner Nursery51
Ch. 8The Retail Nursery and Garden Center59
Ch. 9The Mail-Order Nursery70
Ch. 10Preparation for Growing Plants: The Technical Stuff83
Ch. 11Growing Plants: The Nuts and Bolts118
Ch. 12Pests and Pesticides163
Ch. 13Running the Business182
Ch. 14The Catalog201
Ch. 15New Plants221
Ch. 16Purchasing and Leasing234
Ch. 17Follow the Money247
Ch. 18Administrative Stuff260
Ch. 19The Joy of Government269
Ch. 20Insurance274
Ch. 21Employees: The "E" Word277
Ch. 22Real Nursery Owners Don't Do Marketing292
Ch. 23Service With a Smile304
Ch. 24The End Is Near: Closing, Selling, or Willing Away Your Nursery307
Epilogue312
App. I: Helpful Sources of Information313
App. IIDesignated Ports of Entry for Plants316
App. IIIState and Regional Nursery Associations318
Conversion Chart325
Bibliography328
Index331

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So You Want to Start a Nursery 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago