So You Want to Start a Nursery / Edition 1

So You Want to Start a Nursery / Edition 1

5.0 1
by Tony Avent
     
 

In this popular primer on how the nursery industry works, an award-winning nursery owner discusses the merits and disadvantages of retail, wholesale, mail-order, liner operations, and much more.See more details below

Overview

In this popular primer on how the nursery industry works, an award-winning nursery owner discusses the merits and disadvantages of retail, wholesale, mail-order, liner operations, and much more.

Product Details

ISBN-13:
9780881925845
Publisher:
Timber Press, Incorporated
Publication date:
07/11/2003
Edition description:
New Edition
Pages:
340
Sales rank:
750,404
Product dimensions:
6.31(w) x 9.31(h) x 0.94(d)

Related Subjects

Table of Contents

Preface: Why Ask Why?9
Acknowledgments10
Introduction11
Ch. 1The Roswell Factor: Examining Nursery Myths13
Ch. 2Getting Started: The Thought Process15
Ch. 3The Essential Skills20
Ch. 4Formation of the Business26
Ch. 5Selecting Your Land37
Ch. 6The Wholesale Nursery and the Re-Wholesaler44
Ch. 7The Liner Nursery51
Ch. 8The Retail Nursery and Garden Center59
Ch. 9The Mail-Order Nursery70
Ch. 10Preparation for Growing Plants: The Technical Stuff83
Ch. 11Growing Plants: The Nuts and Bolts118
Ch. 12Pests and Pesticides163
Ch. 13Running the Business182
Ch. 14The Catalog201
Ch. 15New Plants221
Ch. 16Purchasing and Leasing234
Ch. 17Follow the Money247
Ch. 18Administrative Stuff260
Ch. 19The Joy of Government269
Ch. 20Insurance274
Ch. 21Employees: The "E" Word277
Ch. 22Real Nursery Owners Don't Do Marketing292
Ch. 23Service With a Smile304
Ch. 24The End Is Near: Closing, Selling, or Willing Away Your Nursery307
Epilogue312
App. I: Helpful Sources of Information313
App. IIDesignated Ports of Entry for Plants316
App. IIIState and Regional Nursery Associations318
Conversion Chart325
Bibliography328
Index331

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