So You Want to Start a Nursery

So You Want to Start a Nursery

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by Tony Avent
     
 

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When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want…  See more details below

Overview

When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.)

Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.

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Editorial Reviews

American Gardener
"If I were truly thinking about starting a nursery, this book would be an indespensable starting point, and if I were already operating one, this book would make me closely re-examine my business practices, reduce costs, and increase profits ... it will spare every nursery owner (or dreamer) from the hundreds of headaches they are likely to encounter on the road to success."
—Ronny Lopat, American Gardener, May/June 2004
The New York Times
"When I saw his book "So You Want to Start a Nursery" I half expected to open the cover and find a four-letter word: don't. What I found instead was a comprehensive how-to textbook as well as a sober reality check."
—Ken Druse, New York Times, September 11, 2003
From the Publisher
"When I saw his book "So You Want to Start a Nursery" I half expected to open the cover and find a four-letter word: don't. What I found instead was a comprehensive how-to textbook as well as a sober reality check."
—Ken Druse, New York Times, September 11, 2003

Product Details

ISBN-13:
9781604690187
Publisher:
Timber Press, Incorporated
Publication date:
07/11/2003
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
340
Sales rank:
1,085,178
File size:
9 MB

Related Subjects

Meet the Author

Tony is well known as a lecturer and garden writer and is the recipient of prestigious awards from the American Horticultural Society, the North American Rock Garden Society, and the North Carolina Association of Nurserymen. Tony Avent runs his nursery, Plant Delights, together with his wife, Michelle; they receive help from their cats Diamond, Pearl, Ruby, and Zirconia.

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