Soap, Sex, and Cigarettes: A Cultural History of American Advertising / Edition 2

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More About This Textbook

Overview

From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.
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Product Details

  • ISBN-13: 9781111345310
  • Publisher: Cengage Learning
  • Publication date: 3/11/2011
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 448
  • Product dimensions: 6.30 (w) x 9.00 (h) x 0.80 (d)

Table of Contents

Introduction
Pt. I Historical Overview 1
Ch. 1 1492-1880 The Beginnings 2
Pt. II Early American Advertising 43
Ch. 2 1880-1900 Selling the Goods 44
Ch. 3 1900-World War I The Rise of a Consumer Economy 90
Pt. III Modern American Advertising 139
Ch. 4 1920-1929 The Roaring Twenties 140
Ch. 5 1930-1945 The Depression and World War II 192
Ch. 6 1945-1960 The Postwar Boom 238
Pt. IV Contemporary American Advertising 287
Ch. 7 1960-1975 The Creative Revolution 288
Ch. 8 1975-1990 From Positioning to Image Building 334
Ch. 9 1990s and Beyond The Media Revolution 378
Epilogue 425
Notes 429
Acknowledgments 436
Index 438
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