Soap, Sex, and Cigarettes: A Cultural History of American Advertising / Edition 2

Soap, Sex, and Cigarettes: A Cultural History of American Advertising / Edition 2

3.0 1
by Juliann Sivulka
     
 

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ISBN-10: 113331113X

ISBN-13: 9781133311133

Pub. Date: 07/19/2011

Publisher: Cengage Learning

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends

Overview

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Product Details

ISBN-13:
9781133311133
Publisher:
Cengage Learning
Publication date:
07/19/2011
Edition description:
New Edition
Pages:
448
Product dimensions:
6.30(w) x 9.00(h) x 0.80(d)

Table of Contents

Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The Rise of a Consumer Economy. 4. 1920-1929 The Roaring Twenties. 5. 1930-1945 The Depression and World War II. 6. 1945-1960 The Postwar Boom. PART IV: POSTMODERN ADVERTISING. 7. 1960-1975 The Creative Revolution. 8. 1975-1990 From Positioning to Image Building. 9. 1990-1999 The Information Revolution. PART V: ADVERTISING IN THE NEW MILLENNIUM. 10. Since 2000 The Digital Age.

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Soap, Sex, and Cigarettes: A Cultural History of American Advertising / Edition 2 3 out of 5 based on 0 ratings. 1 reviews.
TheAgencyReview More than 1 year ago
You may ask yourself how many histories of advertising do we really need? Even your intrepid reviewer, as much as we personally are fascinated by the topic, realizes that advertising does not hold the same enchantment for others that it does for us. There’s so much to obsesses over. War, for instance. Pestilence. Sin. Late Night Television. All topics which have proven again and again worthy of – and apparently needful of – repeated analysis and bloviation as new data sheds new light upon new facts. But advertising? What’s to know? And even if we were fuzzy on the facts, there’s Stephen Fox’s groundbreaking classic The Mirror Makers to explain it all for us, right? So why do we need, for example, Juliann Sivulka’s Soap, Sex and Cigarettes? Three reasons, actually. First, because it’s (to read the rest of this review, please visit http://the-agency-review.com/soap-sex-cigarettes)