Soap, Sex, and Cigarettes: A Cultural History of American Advertising / Edition 1

Soap, Sex, and Cigarettes: A Cultural History of American Advertising / Edition 1

by Juliann Sivulka, Sivulka
     
 

ISBN-10: 0534515932

ISBN-13: 9780534515935

Pub. Date: 03/20/1997

Publisher: Cengage Learning

From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing…  See more details below

Overview

From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.

Product Details

ISBN-13:
9780534515935
Publisher:
Cengage Learning
Publication date:
03/20/1997
Edition description:
Older Edition
Pages:
464
Product dimensions:
6.40(w) x 9.22(h) x 0.70(d)

Table of Contents

Introduction
Pt. IHistorical Overview1
Ch. 11492-1880 The Beginnings2
Pt. IIEarly American Advertising43
Ch. 21880-1900 Selling the Goods44
Ch. 31900-World War I The Rise of a Consumer Economy90
Pt. IIIModern American Advertising139
Ch. 41920-1929 The Roaring Twenties140
Ch. 51930-1945 The Depression and World War II192
Ch. 61945-1960 The Postwar Boom238
Pt. IVContemporary American Advertising287
Ch. 71960-1975 The Creative Revolution288
Ch. 81975-1990 From Positioning to Image Building334
Ch. 91990s and Beyond The Media Revolution378
Epilogue425
Notes429
Acknowledgments436
Index438

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