Soap, Sex, and Cigarettes: A Cultural History of American Advertising / Edition 1

Soap, Sex, and Cigarettes: A Cultural History of American Advertising / Edition 1

by Juliann Sivulka, Sivulka
     
 

ISBN-10: 0534515932

ISBN-13: 9780534515935

Pub. Date: 03/20/1997

Publisher: Cengage Learning

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and

Overview

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Product Details

ISBN-13:
9780534515935
Publisher:
Cengage Learning
Publication date:
03/20/1997
Edition description:
Older Edition
Pages:
464
Product dimensions:
6.40(w) x 9.22(h) x 0.70(d)

Table of Contents

PART ONE: HISTORICAL OVERVIEW. 1. 1492-1880: The Beginnings. PART TWO: EARLY AMERICAN ADVERTISING. 2. 1880-1900: Selling the Goods. 3. 1900-World War I: The Rise of a Consumer Economy. PART THREE: MODERN AMERICAN ADVERTISING. 4. 1920-1929: The Roaring Twenties. 5. 1930-1945: The Depression and World War II. 6. 1945-1960: The Postwar Boom. PART FOUR: CONTEMPORARY AMERICAN ADVERTISING. 7. 1960-1975: The Creative Revolution. 8. 1975-1990: From Positioning to Image Building. 9. 1990s and Beyond: The Media Revolution.

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