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identify your most marketable qualities and strengths
self-promote and brand yourself for the best jobs and promotions.
establish an appealing career identity
implement fresh approaches to networking with colleagues
improve your relationship with the boss
Filled with her client success stories, solid strategies, and smart, easy-to-follow advice, this book is the next best thing to having your own career coach on-call to advance your career and prosper.
Posted January 22, 2007
Authors who write career-advice books have a problem, because every person¿s situation is different. Many such books stick to general, tried-and-true pointers, but Robin Ryan takes a different angle: advising job seekers to turn themselves into brands. Her idea is that since people excel at doing the things they like best, you should identify your preferences and promote your strengths. In addition to discussions of everything from personal grooming to finding a mentor, Ryan includes checklists and self-assessment questionnaires that some readers may find helpful. She omits some issues, such as the problems of older job seekers, or those confronted with nepotism and other career blockades, so we recommend her manual most strongly to young people looking for their first jobs. However, don¿t ignore it if you¿re a midcareer manager who is stagnating in your current position.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted May 8, 2010
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