Social And Political Implications Of The 1984 Jesse Jackson Presidential Campaign

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Part of the Praeger Series in Political Economy, this volume assembles prominent political scientists, sociologists, economists, historians, anthropologists, theologians, and journalists to examine the intricacies of the ground-breaking 1984 campaign for president by Jesse Jackson. As no other studies have done, this book explores the social and cultural context of the evolving political process in which the campaign took shape. The contributors study the campaign in a broad social and cultural context that helps to explain the campaign's strengths and weaknesses. The book's interdisciplinary approach reveals the economic, sociological, and political ramifications of the first serious run for the presidency by an African-American. Students and scholars of political science, sociology, anthropology, and communications, as well as professionals in the fields of journalism, public relations, and campaign consulting, will find this book enlightening reading.

The volume explores a broad range of issues in terms of how they relate to Jackson's historical run for president, including: racial equity questions; educational and economic opportunity for minorities; family stability in minority communities; community development; and Third World politics. The contributors come to a number of conclusions about the future of politics for minority candidates. Some suggest that future campaigns by Jackson, or any minority candidate, will run into more difficulty inside the political parties than did Jackson's. Others suggest that the 1984 campaign represents a radicalization of the black and progressive American voter. The future, according to this provocative book, holds difficulty for both the Democratic and Republican parties as their candidates, whatever race or religion, bridge the ideological gaps dividing the voters.

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Product Details

Meet the Author

LORENZO MORRIS is Professor of Political Science at Howard University.

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Table of Contents

Foreword by Mary Frances Berry

The Social and Political Context of the Campaign

The Range and the Limits of the Campaign Politics by Lorenzo Morris

The Issue Politics of the Jesse Jackson Campaign for President in 1984 by Ronald W. Walters

Black Presidential Participation and the Critical Election Theory by Hanes Walton, Jr.

Social and Economic Policy in Party Politics

Race and the Rise and Fall of the Two-Party System by Lorenzo Morris

The Economic Policy of the Jackson Candidacy by Robert S. Browne

The Jesse Jackson Economic Platform of 1984: A Critique and an Alternative by Rodney Green and Finley C. Campbell

Racial Issues and the Campaign's Influence

The Articulation of Black Interests by Black Civil Rights, Professional and Religious Organizations by Dianne M. Pinderhughes

Lessons of the Jackson Campaign: Discursive Strategies of Symbolic Control and Cultural Capitalization by Helen F. Page

Foreign Policy, History, and Issues

The Reverend Jesse Jackson and the Palestinian Question by David A. Coolidge, Jr.

The Jesse Jackson Campaign and U.S. Foreign Policy by Elliott P. Skinner

Political Mobilization, Charisma, and Coalition Building in the Campaing

Building a Credible Image: The Mass Media and Black Students' Impressions of the Jesse Jackson Campaign by Oscar H. Gandy, Jr., and Larry G. Coleman

Anatomy of the Tactical Miscalculation: Jesse Jackson's 1984 Attack on the Runoff Primary System by Joseph P. McCormick, II

Avenues for Black Political Mobilization: The Presidential Campaign of Reverend Jesse Jackson by Lorn S. Foster

From Insurgency Toward Inclusion: The Jackson Campaigns of 1984 and 1988 by Robert C.Smith


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