The Social Animal / Edition 10


About the Author:
Elliot Aronson is one of the most eminent and versatile psychologists of our time. He is the only person in the 110-year history of the American Psychological Association to have won all three of its major awards: Distinguished Research (1999), Distinguished Teaching (1980), and Distinguished Writing (1975)

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Editorial Reviews

<:st>Previous editions are cited in This introduction to the world of social psychology (first published in 1972) explains the relevance that sociopsychological research might have for some of the problems of contemporary society, such as prejudice, war, and political upheaval. This eighth edition describes many new studies performed during the past five years, but retains older research to reflect the continuity of the field. The author is affiliated with the University of California-Santa Cruz. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9781429280532
  • Publisher: Worth Publishers
  • Publication date: 7/13/2007
  • Sold by: Macmillan Higher Education
  • Format: eTextbook
  • Edition description: Tenth Edition
  • Edition number: 10
  • Pages: 431
  • File size: 3 MB

Meet the Author

Elliot Aronson is one of the most eminent and versatile psychologists of our time.  He is the only person in the 120 year history of the American Psychological Association to have won all three of its major awards: Distinguished Researcher (1999), Distinguished Teaching (1980), and Distinguished Writing (1975).  In addition, among his many honors are the Gordon Allport Prize for his contributions to the betterment of intergroup relations, and the Donald Campbell Award for distinguished research in social psychology. 

In 1981, he was named Professor of the Year by the American Council for the Advancement and Support of Education.  Inducted in 1992, he is a Fellow of the American Academy of Arts & Sciences.  In 2007, he was named a William James Fellow in commemoration of a lifetime of creative contributions to scientific psychology.

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Table of Contents

Why I Wrote This Book
1 What Is Social Psychology? 1
2 Conformity 13
3 Mass Communication, Propaganda, and Persuasion 57
4 Social Cognition 117
5 Self-Justification 175
6 Human Aggression 247
7 Prejudice 295
8 Liking, Loving, and Interpersonal Sensitivity 355
9 Social Psychology as a Science 415
Notes 443
Name Index 497
Subject Index 503
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted March 11, 2010

    Excellent Material

    This book was used as the sole text for the Social Psychology course I am currently enrolled in. It has been a refreshing change to the dry, complex, formula textbooks in other courses. I have thoroughly enjoyed reading this book, as the examples and descriptions clarify the terminology and bring more understanding of the content. It is also cleverly written, which makes it more fun to pick up and explore. I will be keeping this book!

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