Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition into the Dirt

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More About This Book

Overview

“SOCIAL MEDIA IS THE NEW COLD CALL.”
--Jeffrey Gitomer

Business social media is the best, least expensive, most direct way of communicating with your customers to be discovered in the last 100 years. By taking complete advantage of Facebook, LinkedIn, Twitter, and YouTube, you can promote and propel your business beyond the next level, beyond your competition, and beyond the economy. Now is not the time to go slow. Now is not the time to worry about a few negative comments from customers. Now is the time to capitalize on the opportunity, crush your competitors, and become the market leader. Business social media will build your brand, your reputation, and your bank account. Do not start tomorrow. Start TODAY!

"What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon."

--Jeffrey Gitomer

I am social. Business social. I understand how to attract, engage, and connect on Facebook, LinkedIn, Twitter, and YouTube.

This book is all about how you can do the same. It’s my voice, my experience, and my knowledge. In the spirit of social media, I have asked a few select authors to share their wisdom, ideas, and success.

Many people (maybe you) are not aware of the power and the opportunity that business social media presents. This book lays it bare with concepts, strategies, and how-tos.

Like my other books, Social BOOM! is short, sweet, and all meat.

Jeffrey Gitomer Sings the Praises of Business Social Media:

Social BOOM! is the conversion from social media to business social media.

Social BOOM! defines the moment when you discover that your efforts are paying dividends by attracting, engaging, and connecting.

Social BOOM! describes the feeling you have when you gain a new customer based on your value messaging and hard work to make yourself known to others in the social media world.

Social BOOM! occurs when attraction meets value.

Social BOOM! is the by-product of all your other marketing and promotional efforts.

Social BOOM! is the outcome you’ll discover when your followers tell others to follow you and buy from you.

Social BOOM! is the answer to the cold call.

Social BOOM! is money in the bank. Your bank.

Product Details

  • ISBN-13: 9780132686051
  • Publisher: FT Press
  • Publication date: 3/23/2011
  • Pages: 200
  • Sales rank: 132,435
  • Product dimensions: 5.30 (w) x 8.30 (h) x 0.70 (d)

Meet the Author

AUTHOR. Jeffrey is the author of The New York Times best sellers

The Sales Bible, The Little Red Book of Selling, The Little Black

Book of Connections, and The Little Gold Book of YES! Attitude.

All of his books have been number one best sellers on Amazon.

com. Jeffrey’s books have sold millions of copies worldwide.

IN FRONT OF MILLIONS OF READERS EVERY WEEK. Jeffrey’s

syndicated column Sales Moves appears in scores of business

journals and newspapers in the United States and Europe, and

is read by more than four million people every week.

SALES CAFFEINE. Jeffrey’s weekly e-zine, Sales Caffeine, is

a sales wake-up call delivered every Tuesday morning to

more than 500,000 subscribers worldwide, free of charge.

Sales Caffeine allows Jeffrey to communicate valuable sales

information, strategies, and answers to sales professionals

on a timely basis. To sign up, or for more information, visit

http://www.salescaffeine.com.

MORE THAN 100 PRESENTATIONS A YEAR. Jeffrey gives public

and corporate seminars, runs annual sales meetings, and

conducts live and Internet training programs on selling,

customer loyalty, and personal development.

SALES ASSESSMENT ONLINE. The world’s first customized

sales assessment, renamed a “successment,” will judge your

selling skill level in 12 critical areas of sales knowledge

and give you a diagnostic report that includes 50 mini sales

lessons. This amazing tool will help you rate your sales

abilities and explain your opportunities for sales growth.

This program is aptly named KnowSuccess because you can’t

know success until you know yourself.

SPEAKER HALL OF FAME. In 2008, Jeffrey was elected by his

peers to the National Speaker Association’s Speaker Hall of

Fame. The designation, CPAE (Counsel of Peers Award for

Excellence), honors professional speakers who have reached

the top echelon of performance excellence.

ON THE INTERNET. Jeffrey’s WOW! websites get more than

100,000 hits per week from readers and seminar attendees.

His state-of-the-art presence on the web and e-commerce

ability has set the standard among peers, and has won huge

praise and acceptance from customers.

TRAINONE ONLINE SALES TRAINING. Award-winning online sales

training lessons are available at http://www.trainone.com. The

content is pure Jeffrey — fun, pragmatic, real world — and can be

immediately implemented. TrainOne’s innovation is leading the

way in the field of customized e-learning.

AWARD FOR PRESENTATION EXCELLENCE. In 1997, Jeffrey was

awarded the designation of Certified Speaking Professional

(CSP) by the National Speakers Association. The CSP award

has been given fewer than 500 times in the past 25 years and

is the association’s highest earned award.

ACE OF SALES. The first program that actually helps you make

sales! Wanna make more sales, close more deals, AND build

loyal relationships? Ace of Sales is the golden ticket of selling

and gives you and your people the tools and training to

attract, engage, differentiate, thank, stay in touch, and WOW

customers. To sign up, visit http://www.aceofsales.com.

SALESBLOG.COM. Understanding the importance of

transferring information that’s both timely and useful, Jeffrey’s

Sales Blog adds the ultimate multimedia transfer to Jeffrey’s

outreach. Log on, subscribe, and stay up to the nanosecond

with information to build your sales and success.

RESILIENT LEADER TRAINING. Buy Gitomer and TrainOne have

partnered with The Center for Leadership Studies and are

now offering a course in Resilient Leadership. This dynamic

program will test your strengths, expose your vulnerabilities,

and reinforce your resilience as a leader and as a person. For

more information, call 704/333-1112.

BIG CORPORATE CUSTOMERS. Jeffrey’s customers include

Coca-Cola, GE, Oracle, US Foodservice, Caterpillar, BMW,

Verizon Wireless, CHUBB, MacGregor Golf, Ferguson

Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car,

AmeriPride, NCR, Thomson Reuters, Comcast Cable, Raymond

James, Liberty Mutual Insurance, Principal Financial Group,

Wells Fargo Bank, Monsanto, BlueCross BlueShield, Carlsberg,

Wausau Insurance, Northwestern Mutual, MetLife, Sports

Authority, GlaxoSmithKline, AC Neilsen, IBM, The New York

Post, and hundreds of others.

Table of Contents

BOOM Opportunity! 13

Facebook BOOM! 64

LinkedIn BOOM! 77

Twitter BOOM! 102

YouTube BOOM! 136

The Glue! 145

Social BOOM! 154

Customer Reviews

Average Rating 3.5
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Sort by: Showing all of 5 Customer Reviews

  • Anonymous

    Posted April 5, 2011

    Highly Recommended - Only book you need on Social Media.

    Gitomer's writing style is clever with a "call to action" approach. Covers all aspects of social media. Definitely something I will reread again and again to get new tips and tricks.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 31, 2011

    Excellent Book!

    Concise and direct information! Easy to read and useful information.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted November 23, 2011

    Valuable Guide

    Provided excellent information and process for utilizing social media for marketing. Style may have been a bit "hyped" for me, but still a great guide - especially for businesspeople with limited knowledge. I definitely recommend it.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted October 11, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 16, 2011

    No text was provided for this review.

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