Social Communication in Advertising: Persons, Products and Images of Well-Being by William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill |, Paperback | Barnes & Noble
Social Communication in Advertising: Persons, Products and Images of Well-Being

Social Communication in Advertising: Persons, Products and Images of Well-Being

by William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill
     
 

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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new

Overview

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Product Details

ISBN-13:
9780415903547
Publisher:
Taylor & Francis
Publication date:
07/28/1990
Edition description:
2ND, REVISED
Pages:
340
Product dimensions:
6.06(w) x 8.94(h) x 0.90(d)

Meet the Author

William Leiss is Professor of Communications at Simon Fraser University. Stephen Kline teaches Environmental Studies at York University. Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst. He is the author of The Codes of Advertising (Routledge, 1990) and coeditor of Cultural Politics in Contemporary America (Routledge, 1989).

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