Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change

Overview

Social Innovation, Inc. declares a new era, one in whichcompanies profit from driving social change. Leading corporationslike GE, Wellpoint, Travelers, and Walmart are transforming socialresponsibility into social innovation and revolutionizing the waywe think about the role of business in society. Their breakthroughstrategies are producing unprecedented business results by solvingsocial problems. To seize these burgeoning opportunities, JasonSaul, founder of Mission Measurement, shows companies exactly howto ...

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Overview

Social Innovation, Inc. declares a new era, one in whichcompanies profit from driving social change. Leading corporationslike GE, Wellpoint, Travelers, and Walmart are transforming socialresponsibility into social innovation and revolutionizing the waywe think about the role of business in society. Their breakthroughstrategies are producing unprecedented business results by solvingsocial problems. To seize these burgeoning opportunities, JasonSaul, founder of Mission Measurement, shows companies exactly howto develop a new generation of business strategies.

Social innovation differs from traditional corporatephilanthropy and social responsibility in four fundamental ways.Social innovations 1) are primarily designed to produce businessvalue, 2) leverage the machinery of the business to solve socialproblems, 3) are scalable and sustainable, and 4) often addressmarket failures. Based on four years of research measuring thesocial strategies of some of America's leading corporations,including Kraft, Starbucks, and Levi Strauss, this book reveals thefive successful paths to social innovation:

  • Create revenues through submarketproducts and services
  • Enter new markets through backdoorchannels
  • Build emotional bonds with customers
  • Develop new pipelines for talent
  • Influence policy through reverse lobbying

Social Innovation, Inc. is about making social change work forthe business, and in turn, staying relevant in the new economy.With compelling case studies, fresh thinking, and step-by-stepguidance, Social Innovation, Inc. shows exactly how tocreate—and sustain—economic value through positive socialchange.

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Product Details

  • ISBN-13: 9780470614501
  • Publisher: Wiley
  • Publication date: 10/19/2010
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Jason Saul is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact.

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Table of Contents

Introduction

Part I The New Economics Of Social Change 1

1 The Rise of the Social Capital Market 3

2 Responsibility Is Not a Strategy 17

3 Corporate Social Innovation 29

Part II Five Strategies For Corporate Social Innovation 49

4 Strategy One: Create Revenues Through Submarket Products and Services 51

5 Strategy Two: Enter New Markets Through Backdoor Channels 73

6 Strategy Three: Build Emotional Bonds with Customers 91

7 Strategy Four: Develop New Pipelines for Talent 107

8 Strategy Five: Influence Policy Through Reverse Lobbying 127

Part III The Roadmap To Social Innovation 145

9 Creating a Culture of Social Innovation 147

10 The Formula for Social Innovation 159

11 Implications of the Social Capital Market 175

Notes 185

Acknowledgments 217

About the Author 219

Index 221

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