Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change

Overview

Praise for Social Innovation, Inc.

"A must-read for business leaders, policy makers, and not-for-profit executives. Social innovation may be one of the greatest untapped business opportunities and the way to reconcile responsibility and profits."—William M. Daley, vice-chairman and head of corporate responsibility, JPMorgan Chase, and 32nd United States Secretary of Commerce

"Social Innovation, Inc. is not about companies doing good for good's sake. Jason Saul provides business leaders with sensible strategies ...

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Overview

Praise for Social Innovation, Inc.

"A must-read for business leaders, policy makers, and not-for-profit executives. Social innovation may be one of the greatest untapped business opportunities and the way to reconcile responsibility and profits."—William M. Daley, vice-chairman and head of corporate responsibility, JPMorgan Chase, and 32nd United States Secretary of Commerce

"Social Innovation, Inc. is not about companies doing good for good's sake. Jason Saul provides business leaders with sensible strategies for creating social value as integral drivers of business strategy. His ideas come alive with practical examples from the field."—Allen S. Grossman, professor of Management Practice, Harvard Business School

"A must-read for corporate CEOs, business leaders, and entrepreneurs. Corporate philanthropy no longer has to be an obligation for business; this groundbreaking book shows how any company can make social innovation into a business strategy and address one of the great remaining untapped business opportunities."—Morris Miller, managing director, Cutstone Ventures, LLC, and former CEO, co-chairman, and co-founder, Rackspace Hosting

"Jason Saul is framing the big issue for capitalism in the 21st century. In a totally transparent world the truth is immediately available for all to see. Unless companies commit themselves to being good they simply won't do well."—Mats Lederhausen, founder, BE-CAUSE, and former managing director, McDonald's Ventures

"Social Innovation, Inc. will help lead the way toward the mainstreaming of an important and creative new framework for us all, from businesspeople to philanthropists, investors to customers, in how we think about integrating social factors into initiatives. Through the work of creative yet practical thinkers such as Jason Saul, we hope that private and public sector leaders alike are rapidly inspired to begin to think differently about the wider social perspective of their policies and practices."—Stephen J. George, co-founder and CIO, Capricorn Investment Group

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Product Details

  • ISBN-13: 9780470614501
  • Publisher: Wiley
  • Publication date: 10/19/2010
  • Edition number: 1
  • Pages: 256
  • Sales rank: 992,101
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Jason Saul is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact.

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Table of Contents

Introduction

Part I The New Economics Of Social Change 1

1 The Rise of the Social Capital Market 3

2 Responsibility Is Not a Strategy 17

3 Corporate Social Innovation 29

Part II Five Strategies For Corporate Social Innovation 49

4 Strategy One: Create Revenues Through Submarket Products and Services 51

5 Strategy Two: Enter New Markets Through Backdoor Channels 73

6 Strategy Three: Build Emotional Bonds with Customers 91

7 Strategy Four: Develop New Pipelines for Talent 107

8 Strategy Five: Influence Policy Through Reverse Lobbying 127

Part III The Roadmap To Social Innovation 145

9 Creating a Culture of Social Innovation 147

10 The Formula for Social Innovation 159

11 Implications of the Social Capital Market 175

Notes 185

Acknowledgments 217

About the Author 219

Index 221

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