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Social Machines: How to Develop Connected Products That Change Customers' Lives

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Overview

"Peter Semmelhack is a pioneer in the open source hardware space and the Internet of Things. By empowering more people to create and modify social machines in increasingly sophisticated ways, he is helping to democratize innovation."
—Eric von Hippel, economist and professor at the MIT Sloan School of Management

The next stage of interaction between ourselves and our environment is upon us. In the very near future, every great new product will be social—your shoes, your car, ...

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Overview

"Peter Semmelhack is a pioneer in the open source hardware space and the Internet of Things. By empowering more people to create and modify social machines in increasingly sophisticated ways, he is helping to democratize innovation."
—Eric von Hippel, economist and professor at the MIT Sloan School of Management

The next stage of interaction between ourselves and our environment is upon us. In the very near future, every great new product will be social—your shoes, your car, your bicycle, your home appliances—all collecting data and sharing it with you, whenever and wherever you need it.

Social Machines is the first book for businesspeople, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Across every major industry, digital technology is being "baked into" the most unlikely new products, even wheelchairs.

Companies like Ford, Pepsi, Verizon, and Procter & Gamble are using these "social machines" to reach new markets, improve customer experience, and increase revenues.In order for your business to stay competitive, you must learn how to join the "Internet of Things." Social Machines lays the foundation for powerful new business models that will not only change the way you reach consumers, but also the way we live.

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Product Details

  • ISBN-13: 9781118471685
  • Publisher: Wiley
  • Publication date: 4/1/2013
  • Edition number: 1
  • Pages: 245
  • Sales rank: 927,073
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Peter Semmelhack is the founder and CEO of Bug Labs, developer of an award-winning open source consumer electronics and web services platform, recently featured in MoMA's "Talk to Me" exhibit. As a founding member of the rapidly growing open hardware movement, Peter is a frequent speaker at events around the world. He is also founder, board member, and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media includingthe New York Times,the Economist, the Hindu, Fortune, CNN, Nikkei Business, and Forbes. Peter holds a BA in economics from Brown University.

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Table of Contents

Acknowledgments ix

Part I Social Machines: An Overview 1

Chapter 1 Introduction 3

Chapter 2 A Social Internet of Things 11

Chapter 3 Why Social Networks Must Evolve 21

Everything Will Get Connected 23

Everything Will Get Smarter 29

Everything Will Get Social 30

We’re Running Out of Humans! 33

Chapter 4 Social Machines and the Future of Humankind 35

Part II Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness 47

Chapter 5 Overview 49

Chapter 6 A Brief History of Abstraction 53

Chapter 7 Social Product Design 65

Connected versus Social 68

Example 1—The Weather Station 73

Example 2—Wheelchairs and Hand Sanitizers 80

Example 3—The Social Bicycle 84

Chapter 8 Avatars and the Social Seven: Unique Characteristics of Social Machines 99

The Social Seven—Overview 102

The Social Seven—Details 105

Chapter 9 Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned 117

Part III The Business of Social Machines 121

Chapter 10 Introduction 123

People Sharing Things 125

Things Sharing Data 130

Chapter 11 How to Build a Business Using Social Machines 137

Retrofit Model 139

Built-in Model 142

Chapter 12 My Customer’s Customer Is My Customer: The Beauty of a Social Value Chain 149

Chapter 13 The Art of Social Pricing 153

Part IV Getting Started 157

Chapter 14 Design Requirements: What Does It Take to Design and Build a Social Machine? 159

But First, a Quick Story. . . 161

How Do I Make My Product Social? 167

Retrofi t Model 183

Built-in Model 185

Chapter 15 Getting There from Here 189

Part V Scenarios 195

Chapter 16 Smart Home 197

Chapter 17 Retail 203

Chapter 18 Transportation 211

Chapter 19 Finance 217

Chapter 20 Health and Wellness 223

Part VI Resources 229

Index 235

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Customer Reviews

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  • Posted May 13, 2014

    An extremely light-weight book , but amazingly insightful. This

    An extremely light-weight book , but amazingly insightful.
    This book provides a lucid introduction to the business model of social devices.
    I was getting  tired of reading all those blogs beginning with "Imagine your toaster talks
     to your refrigerator and refrigerator orders bread from CostCo" and stuff like that.  
    I am not against home automation (in fact this book does discuss some solutions in that domain too)
    Or products which connect to Facebook  but these stories make sense only if you have understood the
    motivation behind "why"  these devices need to be connected . What value-add do we get from connecting
    devices to each other . 
    I wanted to get an insight into the business of connected devices, and the issues to be considered
    keeping in perspective product design, IP related issues , pit-falls to avoid , and resources for further
    study. This book has the potential to fill all these gaps in your understanding. It is especially good for
    you if you are working on building a prototype for or planning to start your own start-up Or just plain
    simply want to understand the motivation behind this "movement"  .
    This book lays the foundation for product designers to add social components to their devices  and
    opening them up for connectivity by other "Services". It addresses critical aspects of enabling APIs on
    legacy systems versus issues to be considered when a "social product" is conceived ground-up.
    It then elucidates through examples the value added and revenue generated through this ecosystem
     of internet services.  
    All in all a fantastic book. My recommendation buy it . 
    After reading this book , if you would like to formalize the ideas presented in this book , read 
    "APIs: A Strategy Guide" - Dan Woods this book provides an amazing continuity of ideas over this book.

    1 out of 1 people found this review helpful.

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  • Posted April 29, 2013

    This book helps one begin the journey to imagine how socially co

    This book helps one begin the journey to imagine how socially connecting your product or machine could be a life changer (or a revenue changer).  Social machines go by many names IoT (Internet of Things) or M2M (machine to machine)... whatever the name, it takes what is "old" and breathes new life into it.  From a business perspective, it creates services your customers crave - and possibly a reoccurring revenue stream for your company! 
    WARNING: If you read this book you will be inspired!  IoT is the horizontal that is applicable to all verticals (currently thought of or still in your imagination)!

    1 out of 1 people found this review helpful.

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