Social Machines: How to Develop Connected Products That Change Customers' Lives

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Overview

50 billion products will be sharing information over theInternet by 2020—will yours?

Our online interactions form the backbone of companies likeFacebook and Twitter and have redefined how we communicate. Butwhat if machines like vehicles, health monitors, and appliancescould all become members of your social network and share importantinformation with you about what's happening in your automobile,your home, and your body? Well, the future is ...

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Overview

50 billion products will be sharing information over theInternet by 2020—will yours?

Our online interactions form the backbone of companies likeFacebook and Twitter and have redefined how we communicate. Butwhat if machines like vehicles, health monitors, and appliancescould all become members of your social network and share importantinformation with you about what's happening in your automobile,your home, and your body? Well, the future is already here.

Social machines use everything from tiny, low-cost sensors topowerful embedded computers to securely gather valuable data from agrowing collection of connected devices—cars, fitnesstrackers, irrigation systems, power meters, hospital beds, and manymore. These machines communicate this data over the Internet tosocial networks of people and machines who can respond to aproblem, deliver a service, or sell a solution. Nike, Ford, Procter& Gamble, and others are already using this technology todevelop the next generation of Internet-enabled products andservices that will drive the next wave of worldwide productinnovation. Consider what's already out there:

  • Nike's Nike+ shoe sensors can communicate with a smartphoneapp, which becomes your fitness guru, motivator, and recordkeeper
  • P&G and Walmart collaborated on a "social vending machine"that instantly distributes free samples of Cascade dish soap whencustomers use their smartphones to "like" the Cascade page onFacebook
  • A Dutch start-up uses wireless sensors on cattle that send amessage to farmers when an animal is sick or pregnant
  • A wireless heart monitor from Corventis can text a physicianwhen a patient's heart palpitates

Social machines are the next big thing. Experts predict that anestimated 50 billion products will be sharing data over theInternet by 2020. Social Machines is the first book toexplain the benefits and the process of connecting machines to asocial network and bringing these products to a mass market. Itshares step-by-step guidance on how to learn from existingimplementations and customize them for your own use.

Who says only humans can be social? "Social" creates acompelling new business model for the Internet of Things. Withcutting-edge advice from the forefront of the field, SocialMachines will help you leverage this power to enormousadvantage for your organization.

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Product Details

  • ISBN-13: 9781118471685
  • Publisher: Wiley
  • Publication date: 4/1/2013
  • Edition number: 1
  • Pages: 245
  • Sales rank: 1,293,285
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Peter Semmelhack is the founder and CEO of Bug Labs,developer of an award-winning open source consumer electronics andweb services platform, recently featured in MoMA's "Talk to Me"exhibit. As a founding member of the rapidly growing open hardwaremovement, Peter is a frequent speaker at events around the world.He is also founder, board member, and former CEO of AntennaSoftware, one of the country's largest mobile enterprise softwarecompanies. His work has been covered and discussed by theinternational media includingthe New York Times,theEconomist, the Hindu, Fortune, CNN, NikkeiBusiness, and Forbes. Peter holds a BA in economics fromBrown University.

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Table of Contents

Acknowledgments ix

Part I Social Machines: An Overview 1

Chapter 1 Introduction 3

Chapter 2 A Social Internet of Things 11

Chapter 3 Why Social Networks Must Evolve 21

Everything Will Get Connected 23

Everything Will Get Smarter 29

Everything Will Get Social 30

We’re Running Out of Humans! 33

Chapter 4 Social Machines and the Future of Humankind 35

Part II Every Product Is a Platform: Rethinking ProductDesign in the Age of Connectedness 47

Chapter 5 Overview 49

Chapter 6 A Brief History of Abstraction 53

Chapter 7 Social Product Design 65

Connected versus Social 68

Example 1—The Weather Station 73

Example 2—Wheelchairs and Hand Sanitizers 80

Example 3—The Social Bicycle 84

Chapter 8 Avatars and the Social Seven: Unique Characteristicsof Social Machines 99

The Social Seven—Overview 102

The Social Seven—Details 105

Chapter 9 Spheres of Use, or Why Your New Product Should DoThings You Never Envisioned 117

Part III The Business of Social Machines 121

Chapter 10 Introduction 123

People Sharing Things 125

Things Sharing Data 130

Chapter 11 How to Build a Business Using Social Machines 137

Retrofit Model 139

Built-in Model 142

Chapter 12 My Customer’s Customer Is My Customer: TheBeauty of a Social Value Chain 149

Chapter 13 The Art of Social Pricing 153

Part IV Getting Started 157

Chapter 14 Design Requirements: What Does It Take to Design andBuild a Social Machine? 159

But First, a Quick Story. . . 161

How Do I Make My Product Social? 167

Retrofi t Model 183

Built-in Model 185

Chapter 15 Getting There from Here 189

Part V Scenarios 195

Chapter 16 Smart Home 197

Chapter 17 Retail 203

Chapter 18 Transportation 211

Chapter 19 Finance 217

Chapter 20 Health and Wellness 223

Part VI Resources 229

Index 235

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted May 13, 2014

    An extremely light-weight book , but amazingly insightful. This

    An extremely light-weight book , but amazingly insightful.
    This book provides a lucid introduction to the business model of social devices.
    I was getting  tired of reading all those blogs beginning with "Imagine your toaster talks
     to your refrigerator and refrigerator orders bread from CostCo" and stuff like that.  
    I am not against home automation (in fact this book does discuss some solutions in that domain too)
    Or products which connect to Facebook  but these stories make sense only if you have understood the
    motivation behind "why"  these devices need to be connected . What value-add do we get from connecting
    devices to each other . 
    I wanted to get an insight into the business of connected devices, and the issues to be considered
    keeping in perspective product design, IP related issues , pit-falls to avoid , and resources for further
    study. This book has the potential to fill all these gaps in your understanding. It is especially good for
    you if you are working on building a prototype for or planning to start your own start-up Or just plain
    simply want to understand the motivation behind this "movement"  .
    This book lays the foundation for product designers to add social components to their devices  and
    opening them up for connectivity by other "Services". It addresses critical aspects of enabling APIs on
    legacy systems versus issues to be considered when a "social product" is conceived ground-up.
    It then elucidates through examples the value added and revenue generated through this ecosystem
     of internet services.  
    All in all a fantastic book. My recommendation buy it . 
    After reading this book , if you would like to formalize the ideas presented in this book , read 
    "APIs: A Strategy Guide" - Dan Woods this book provides an amazing continuity of ideas over this book.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted April 29, 2013

    This book helps one begin the journey to imagine how socially co

    This book helps one begin the journey to imagine how socially connecting your product or machine could be a life changer (or a revenue changer).  Social machines go by many names IoT (Internet of Things) or M2M (machine to machine)... whatever the name, it takes what is "old" and breathes new life into it.  From a business perspective, it creates services your customers crave - and possibly a reoccurring revenue stream for your company! 
    WARNING: If you read this book you will be inspired!  IoT is the horizontal that is applicable to all verticals (currently thought of or still in your imagination)!

    1 out of 1 people found this review helpful.

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