Peter Semmelhack is the founder and CEO of Bug Labs, developer of an award-winning open source consumer electronics and web services platform, recently featured in MoMA's "Talk to Me" exhibit. As a founding member of the rapidly growing open hardware movement, Peter is a frequent speaker at events around the world. He is also founder, board member, and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media includingthe New York Times,the Economist, the Hindu, Fortune, CNN, Nikkei Business, and Forbes. Peter holds a BA in economics from Brown University.
Social Machines: How to Develop Connected Products That Change Customers' Livesby Peter Semmelhack
Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is
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Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.
- Explains how smart phones and tablets enable Social Machines
- Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs.
- Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models
In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
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An extremely light-weight book , but amazingly insightful. This book provides a lucid introduction to the business model of social devices. I was getting tired of reading all those blogs beginning with "Imagine your toaster talks to your refrigerator and refrigerator orders bread from CostCo" and stuff like that. I am not against home automation (in fact this book does discuss some solutions in that domain too) Or products which connect to Facebook but these stories make sense only if you have understood the motivation behind "why" these devices need to be connected . What value-add do we get from connecting devices to each other . I wanted to get an insight into the business of connected devices, and the issues to be considered keeping in perspective product design, IP related issues , pit-falls to avoid , and resources for further study. This book has the potential to fill all these gaps in your understanding. It is especially good for you if you are working on building a prototype for or planning to start your own start-up Or just plain simply want to understand the motivation behind this "movement" . This book lays the foundation for product designers to add social components to their devices and opening them up for connectivity by other "Services". It addresses critical aspects of enabling APIs on legacy systems versus issues to be considered when a "social product" is conceived ground-up. It then elucidates through examples the value added and revenue generated through this ecosystem of internet services. All in all a fantastic book. My recommendation buy it . After reading this book , if you would like to formalize the ideas presented in this book , read "APIs: A Strategy Guide" - Dan Woods this book provides an amazing continuity of ideas over this book.
This book helps one begin the journey to imagine how socially connecting your product or machine could be a life changer (or a revenue changer). Social machines go by many names IoT (Internet of Things) or M2M (machine to machine)... whatever the name, it takes what is "old" and breathes new life into it. From a business perspective, it creates services your customers crave - and possibly a reoccurring revenue stream for your company! WARNING: If you read this book you will be inspired! IoT is the horizontal that is applicable to all verticals (currently thought of or still in your imagination)!