Social Marketing For Public Health: Global Trends And Success Stories

Social Marketing For Public Health: Global Trends And Success Stories

by Hong Cheng, Philip Kotler, Nancy Lee
     
 

ISBN-10: 0763757977

ISBN-13: 9780763757977

Pub. Date: 11/24/2009

Publisher: Jones & Bartlett Learning

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or

Overview

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

Product Details

ISBN-13:
9780763757977
Publisher:
Jones & Bartlett Learning
Publication date:
11/24/2009
Edition description:
1E
Pages:
422
Product dimensions:
6.90(w) x 8.90(h) x 1.00(d)

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