Social Marketing Superstars: Social Media Mystery to Mastery in 30 Days

Overview

The internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before.  The pace of change has been building with exponential momentum, the impact has hit, and the game has changed.
Businesses all over the world are asking two big questions;
* How do we adapt while protecting our brand, assets & Intellectual ...

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Social Marketing Superstars: Social Media Mystery to Mastery in 30 Days

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Overview

The internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before.  The pace of change has been building with exponential momentum, the impact has hit, and the game has changed.
Businesses all over the world are asking two big questions;
* How do we adapt while protecting our brand, assets & Intellectual Property?
* How do we incorporate the new technologies, mobility and social media into our business?
Cydney O’Sullivan has spent the last decade working with business owners grappling with the challenges of taking their business online. She knew there had to be a better way, and sought out the success stories.
Cydney interviews 30 forward thinking CEO’s and entrepreneurs who have built large, profitable communities using the technologies and networks we’ve all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs.
Learn how these seasoned entrepreneurs from around the world have adapted and applied technologies to become experts in their fields; many have created profits faster, more efficiently and more predictably than ever before in their businesses, as you answer these questions for your own business:
1) What IS Social Marketing?
2) Where does it fit in our business?
3) How do we protect our Brand and Intellectual Property?
4) How can we prepare our business for the future?
With their success, for most of these entrepreneurs comes the opportunity to share this wealth of knowledge and experience to create a positive impact with their influence.
This is the flame that fuels their entrepreneurial spirit beyond the quest for financial success alone.

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Editorial Reviews

From the Publisher
"You will long feel gratitude to Cydney O’Sullivan for putting these secrets all together for you between the covers of a book, the easy way to learn them. If I were you, I wouldn’t wait too long to apply them."
—Jay Conrad Levinson, The Father of Guerrilla Marketing Author, “Guerrilla Marketing” series of books The best known marketing brand in history Named one of the 100 best business books ever written Over 21 million sold; now in 62 languages

“I love this book. . .and for me to say that is rare—-especially publicly like this (I only give endorsements if and when I find something that is exceptionally rare). Why do I love it? Simply this: I find that as I’m reading through these pages the ideas are springing to mind—-so many in fact that it’s hard to concentrate on reading the next part! And for me, that’s the sign of a great book. A resource that rewards you every time you pick it up. . .”
—Brett McFall, www.brettmcfall.com, Author and Internet Marketer

"Cydney O’Sullivan has nailed it with her new book "Social Marketing Superstars". I couldn’t put it down and can’t recommend it highly enough. Full of insightful, yet practical gems to fire up your web success. I only wish something like this was around when I was getting started!"
—Sari Mustonen-Kirk, Author & Founder www.uROk.tv Global podcast audience of 1.5 million+

"The Web offers hundreds of booksellers selling thousands of titles on how to be a success in your own business, promising you can make millions. "Social Marketing Superstars" is in a class by itself-offering detailed, real-world advice from people who are not only uncommonly successful but willing to share the keys to how they did it, and how you can do it, too. There is nothing better than learning the “how-to’s” from men and women whose self-made millions are the best evidence of their business wisdom."
—William L. Simon, New York Times and International Bestselling Author

"If you know your business should be on the internet, let alone social media’s like Facebook, LinkedIn and Google+, and know that the longer you put if off the harder it will be to stand out and succeed in your industry. . .this book is exactly what you need! My friend Cydney has interviewed 30 extraordinary marketers and asked them the tough questions to help businesses in every industry make money with social marketing. This book is a must have for every manager in business today."
—Chris Gray, CEO of Your Empire, Host of ‘Your Money Your Call’ on Sky News Business Channel and Real Estate Expert on Channel Ten’s ‘The Renovators’

"The world has changed. Companies that have been around are disappearing. New companies are emerging in whole new markets. Social Media has not only changed the field it is defining the field for today and for the future. Cydney has brought together a star list of internet marketers to bring their wisdom, their expertise and direct advice on how to be wildly successful online. If you apply information from just one of these chapters you are ahead of the curve. You apply five or more get ready for dramatic result in your business and brace for yourself for an incredible future."
—Clinton Swaine, CEO and Founder of Frontier Trainings, the world leader in experiential business games. www.FrontierTrainings.com

"Stuck on how to maximize social media for your business? Then don’t wait a minute longer! Read this book as Cydney O’Sullivan interviews 30 of the hottest marketers on the planet who answer the tough questions and give proven ways to leverage these new technologies and strategies for ANY business!"
—Julie Mason, www.TheSocialMediaPrincess.com

"Whether creating a personal brand or a company brand, building social proof or generating targeted traffic social media is now more important than ever. Keeping up with this rapidly changing world is a challenge for anyone, hence the importance of this book. By combining the experience and knowledge of a range of experts this book condenses what works in a manageable, practical and priceless guide. If you want to not only survive but thrive in today’s social environment this is a must read."
—Leon Jay, Author and CEO FusionHQ Inc, www.FusionHQ.com

"In these fast moving times it is critical that entrepreneurs and business leaders constantly explore new ways to connect to their clients and their audience. Social Marketing Superstars gives you the step-by-step success strategies of top marketers who are committed to serving and expanding their clients and customers. If you want to reach larger and larger audiences and increase your bottom line follow this Step-By-Step Guide to Social Marketing and watch your business soar."
—Ardice Farrow, Best Selling Author & Speaker, www.ArdiceFarrow.com

"There’s nothing better than reading a book packed with lots of fantastic information and timely wisdom from world class experts—-one’s who’ve actually done it. Cydney O’Sullivan has written a must-read book that will advance your social learnings and if you want to create a more successful business than you need to read "Social Marketing Superstars"!"
—Angelique Milojevic, Author and Main Mastermind, www.BusinessMasterminds.com.au

"Cydney has produced a truly remarkable book. Its power lies in the cumulated knowledge of her contributors. Sharing being the hallmark of the social networking phenomenon, here are 30 successful people who are willing to share their stories and wisdom in a way that makes it easy for the reader to apply them to their own business and relationships. If you have talent and vision, but not a lot of money to promote your product and ideas, "Social Marketing Superstars" is filled with innovative and inspiring social marketing strategies. . .knowledge that will catapult your business and your life to new heights."
—Judy Winestone, Learning Consultant, Toronto, Canada

"Cydney O’Sullivan is one of the most prolific learners I know. So it’s no surprise to me that she’s now published her own book—-and what a great book it is. It’s jam-packed with literally hundreds of useful tips from dozens of experts, to help you explode your financial results through social media. Well done Cydney for putting together such a great ‘how to’ manual.”
—Dale Beaumont, Managing Director of Business Blueprint and Author of 16 Best-Selling Books

"With close to a billion people on Facebook, and Google Plus already over 100 million users, Social Media is a major marketing channel for serious online marketers. Cydney O’Sullivan has interviewed a range of business owners who are successfully using social media to grow their business. From multi- millionaires to cutting edge resource providers who are creating tools to make social marketing fast, fun and easy, Cydney has gathered insights that will make a difference to the bottom-line of any business. Cydney’s book "Social Marketing Superstars", and her Millionaires Academy training program show you how to adapt your business to the new rules of “world of mouth marketing”!
—Dr Daryl Grant, www.OurInternetSecrets.com

"Studies show that more women than men use social media to do what they do best. . .connect, network and collaborate. If you’re a woman with a message that you want the world to hear, with a business you want to grow or a movement you want to launch, social media is THE ticket to getting you there. In her book “Social Marketing Superstars”, Cydney O’Sullivan meets you wherever you are on your journey, bringing you an invaluable roadmap for learning and leveraging social marketing so you can do what you came here to do. . .deliver value, make a difference and make your passion profitable! Don’t wait another minute. . .go get “Social Marketing Superstars” today!"
—Liora Mendeloff, President & Founder, Women Speakers Association, WSALive.comEmpowering the voice of women in 88 countries on 6 of the 7 continents

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Product Details

  • ISBN-13: 9781614482178
  • Publisher: Morgan James Publishing
  • Publication date: 6/30/2012
  • Pages: 200
  • Sales rank: 1,038,930
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Cydney O'Sullivan, has been building businesses for over 30 years. During this time she has partnered on many projects with other successful entrepreneurs. As an enthusiastic Business Founder, Real Estate Investor and Stock Market Investor she has made millions and made mistakes, often from taking direction from expensive advisors. This gives her a unique insider position, as a caring mentor, to assist others in making the required steps toward their own Cydney has been featured in the Financial Review Sunday magazine, The Australian, and Sydney Morning Herald newspapers.

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Table of Contents

Foreword xv

Preface xvii

Introduction xx

Section 1 Dare 1

Chapter 1 How to Build a Powerful Community Sharon Pearson: Founder and CEO, The Coaching Institute, and Best-Selling Author 3

Chapter 2 Develop 360° Relationships Dr. Lois Frankel: Founder and CEO, Corporate Coaching International, and Best-Selling Author 11

Chapter 3 Your SOS Plan for Success Sir Kenneth Miller: Founder and CEO, Global Marketing Group Ltd and Sante Vu LLC 20

Chapter 4 How to Make Millions Online Armand Morin: Founder and CEO, Armand Morin Network, Inc. 26

Chapter 5 How to Build a Juggernaut of a Profitable Business John S. Rhodes: Creator, Juggernaut Product Series 35

Chapter 6 Syndicate for Success Jennie Armato: Founder and CEO, Web Business Academy 43

Chapter 7 Maximize Facebook to Increase Your Community and Sales Jim Emily Grahim: FB Cash Creator 54

Section 2 Build 63

Chapter 8 Set Up Your Millionaire System Brittany Lynch: 'The Adwords Insider' 65

Chapter 9 Webinars: Create, Promote, Succeed! Steven Essa: CEO, X10Effect 72

Chapter 10 Continuity Income Systems Alicia Lyttle: CEO, Monetized Marketing LLC 81

Chapter 11 Leverage Through Celebrity Alliances Greg Writer: Founder and CEO, Children's Educational Network Inc. 88

Chapter 12 Social B2B Strategies Sharon Williams: Founder and CEO, Taurus Marketing 97

Chapter 13 Social Brand Power: Dominate Your Market in 90 Days Ben Angel: Personal Branding and Influence Expert, Author and Speaker 105

Chapter 14 New Brand Rules for Market Leaders Kim Castle: CEO, Intention Products; Brand U® Co-Creator 112

Section 3 Connect 119

Chapter 15 Finding Your Authentic Connection Tania Usher: Founder and CEO, Tania Usher International 121

Chapter 16 21st Century Communication Lorrie Morgan Ferrero: Founder and CEO, Red Hot Copy 127

Chapter 17 How to Romance Your Tribe Janet Beckers: Founder and CEO, Wonderful Web Women 135

Chapter 18 Marketing Rain Maker John Anderson: Founder and CEO, Conversion Masters 142

Chapter 19 Think Bigger With Digital Marketing Pam & Steve Brossman: Magnetic Digital Marketing 150

Chapter 20 Linked in and the New Rules of Business Connection Iggy Pintado: Author, Speaker and Connector 157

Chapter 21 Connected Lifestyle Design Dr. Joanna Martin: Founder and CEO, Shift Lifestyle International 163

Section 4 Grow 171

Chapter 22 Leveraged Expansion Domenic Carosa: Founder and CEO, Dominent Digital Corp. 173

Chapter 23 Replace Yourself With Outsourcing John Jonas: Founder, Replace Myself and Online Jobs.ph 180

Chapter 24 Lay the Foundations for Wealth Silva Mirzoian: Founder and CEO, Jump-Start Your Life 186

Chapter 25 Manage Your Exposure Jeanette Jifkins: Founder and CEO, Law for Your Website 192

Chapter 26 A Notable Journey of Opportunities Aggie Kobrin: CEO, CEC Global Events and Off Hollywood Media 199

Chapter 27 Mobile: The Next Frontier Adrian Tatham: CEO, Alacrity Technologies 205

Chapter 28 Social Empowerment, Ultimate Leverage Cathy Burke: CEO The Hunger Project, Australia 210

About the Author Cydney O'Sullivan: CEO, Millionaires Academy & Innovation Publishing 221

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