Social Marketing to Protect the Environment: What Works

Social Marketing to Protect the Environment: What Works

by Doug McKenzie-Mohr, Nancy R. Lee, P. (Paul) Wesley Schultz, Philip A. Kotler
     
 

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada

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Overview

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Product Details

ISBN-13:
9781412991292
Publisher:
SAGE Publications
Publication date:
05/11/2011
Pages:
256
Sales rank:
1,210,419
Product dimensions:
6.90(w) x 9.90(h) x 0.50(d)

Table of Contents

Foreword
Preface
Section I: Introduction
Chapter 1: Introduction: Fostering Sustainable Behavior
Section II: Influencing Behaviors in the Residential Sector
Chapter 2: Reducing Waste
The Problem
Potential Behavior Solutions
Case: No Junk Mail (Bayside, Australia)
Case: Decreasing Use of Plastic Bags and Increasing Use of Reusable Ones (Ireland)
Case: Increasing Curbside Recycling of Organics (Halifax, Nova Scotia)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 3: Protecting Water Quality
The Problem
Potential Behavior Solutions
Case: Influencing Natural Yard Care (King County, Washington)
Case: Scooping the Poop (Austin, Texas)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 4: Reducing Emissions
The Problem
Potential Behavior Solutions
Case: Anti-Idling: Turn it Off (Toronto, Canada)
Case: Travel Smart (Adelaide, South Australia)
Other Notable Programs
Questions for Discussion
Summary
References
Chapter 5: Reducing Water Use
The Problem
Potential Behavior Solutions
Case: Reducing Water Use (Durham Region, Canada)
Case: Ecoteams (United States, Netherlands, United Kingdom)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 6: Reducing Energy Use
The Problem
Potential Behavior Solutions
Case: The One Tonne Challenge to Reduce Greenhouse Gas Emissions (Canada)
Case: eco ENERGY to Promote Home Energy Efficiency (Canada)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 7: Protecting Fish and Wildlife Habitats
The Problem
Potential Behavior Solutions
Case: Reducing Deliberate Grass Fires (Wales, United Kingdom)
Case: Planting Eastern Shore Natives (Virginia)
Case: Seafood Watch: Influencing Sustainable Seafood Choices (United States)
Other Notable Programs
Summary
Questions for Discussion
References
Section III: Influencing Behaviors in the Commerical Sector
Chapter 8: Reducing Waste
The Problem
Potential Behavior Solutions
Case: Green Dot, Europe's Packaging Waste Reduction
Case: Fork It Over: Reusing Leftover Food (Portland, Oregon)
Case: Anheuser-Busch: An EPA Waste Wise Hall of Fame Member
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 9: Protecting Water Quality
The Problem
Potential Behavior Solutions
Case: Chuyen Que Minh, Reducing Insecticide Use Among Rice Farmers (Vietnam)
Case: Dirty Dairying (New Zealand)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 10: Reducing Emissions
The Problem
Potential Behavior Solutions
Case: Bike Sharing Programs
Case: ATT's & Nortel's Telework Programs (United States, Canada)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 11: Reducing Water Use
The Problem
Potential Behavior Solutions
Case: Conserving Water in Hotels (Seattle, Washington)
Case: Fighting the Water Shortage Problem in Jordan
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 12: Reducing Energy Use
The Problem
Potential Behavior Solutions
Case: Using Prompts to Turn Off Lights (Madrid, Spain)
Case: Norms-based Messaging to Promote Hotel Towel Reuse (California)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 13: Concluding Thoughts and Recommendations

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