Social: Why Our Brains Are Wired to Connect [NOOK Book]


We are profoundly social creatures – more than we know. 

In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter.  Because of this, our brain uses its spare time to learn about the social world – other people and our relation to them. It is believed that we ...
See more details below
Social: Why Our Brains Are Wired to Connect

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$11.99 price


We are profoundly social creatures – more than we know. 

In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter.  Because of this, our brain uses its spare time to learn about the social world – other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill.  According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.
Social argues that our need to reach out to and connect with others is a primary driver behind our behavior.  We believe that pain and pleasure alone guide our actions.  Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.  Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world.  We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another.  And our most private sense of who we are is intimately linked to the important people and groups in our lives.  This wiring often leads us to restrain our selfish impulses for the greater good.  These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.
Based on the latest cutting edge research, the findings in Social have important real-world implications.  Our schools and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being. 
Read More Show Less

Editorial Reviews

From Barnes & Noble

"Man is by nature a social animal." In the thousands of years since he said it, Aristotle's statement has been reduced to a truism. Recently however, advanced functional MRI research has demonstrated that we are hardwired to connect in ways that no Greek philosopher ever imagined. At the forefront of this exciting breakthrough is social neuroscientist Matthew D. Lieberman. This new book draws on original research from his UCLA lab to reveal how social needs are often just as primary and, indeed, sometimes even more important than our need for food or shelter. (P.S. Social possesses real world implications: Today's workplaces and educational settings are often designed to minimize, not optimize social interactions.)

Library Journal
Renowned psychologist Lieberman (psychology, Univ. of California, Los Angeles; founding editor, Social Cognitive and Affective Neuroscience) takes a close look at just how essential it is to maintain an active social life and connect to others in order to survive. He flips Maslow's hierarchy of needs (which ranks social needs as less crucial than physiological and security needs) on its head and, with clear examples and current research in social cognitive neuroscience, claims that social connectedness is our first true need in life. Without these connections, he notes, our species would never have survived. Lieberman equates social pain and rejection with physical pain and social rewards with pleasure. He discusses our need for acceptance, recognition, and connection in all aspects of our lives, from school to work to our personal relationships. Now, with the Internet and the explosion of social media, there has been a huge shift in how we connect, but has it really made us more social? Lieberman's book addresses this question. VERDICT All readers—business professionals, educators, and users of social media in particular—can apply Lieberman's text to their daily lives. Recommended for all collections. [See Prepub Alert, 4/15/13.]—Jill Morningstar, Michigan State Univ. Libs., East Lansing
Publishers Weekly
It seems natural that when a person is rewarded with a cash prize there is intense activity in the pleasure centers of his or her brain. But why do we experience neurally identical pleasure when giving away money? Why is the emotional pain of being left out of a game of catch identical to that of physical injury? Using the latest research in neuroscience, Lieberman, an award-winning social psychologist, shows readers how their brains may be wired, first and foremost, to harmonize and connect with others, rather than simply to act in their own interests. With the help of new functional MRI technology, Lieberman explores the surprising new science of social interaction, investigating how our perceptions of others affect our cognition and, even more elementally, how social interaction and its absence can produce the same mental responses as physical pain and pleasure, as well as what that fact might mean about the evolution of the brain. Lieberman’s findings are convincing: over the course of their evolution, humans have developed sophisticated means of responding to group challenges and the norms of altruism and cohesion have become ingrained in neural biology. The end of the book outlines how to integrate social cognition into teaching and management. Social is a far-ranging and sometimes long-winded introduction to how humans think together. Agent: Max Brockman, Brockman Inc. (Oct.)
From the Publisher
"A fascinating explanation of why 'a broken heart can feel as painful as a broken leg' and social recognition is frequently prized above money." " —-Kirkus
Kirkus Reviews
Lieberman (Psychology, Psychiatry, and Biobehavioral Sciences/UCLA) offers scientific evidence to counter the idea that the need to survive and reproduce is the fundamental driver of human behavior. The author rejects Abraham Maslow's 1943 formulation of a hierarchy of needs stacked in a pyramid, suggesting that the pyramid is upside down. Physiological needs and safety are at the bottom, followed by social needs and esteem, which Lieberman describes as "the extra scoops of ice cream" and "cherry on top." He shows countervailing evidence, amassed over the past two decades, that shows social needs to be as basic as their physiological counterparts. Using MRI, the author and his associates have identified a separate area of the brain in which social cognition occurs. It is activated when we "think about other people's minds…[and] promotes understanding and empathy, cooperation, and consideration." Along with the capacity for empathy provided by mirror neurons, which we share with other species, it is the part of the brain that we use when we think "about the social world and our place in it." It also allows us to function effectively in the larger social groups that are typical of human societies, as compared to other primates, and to function collectively in more complex ways. Mammalian young depend on a caretaker from the moment of their birth in order to survive. "Our need for connection is the bedrock upon which the others are built," writes the author. Empathy, love and our need for social connections follow. A fascinating explanation of why "a broken heart can feel as painful as a broken leg" and social recognition is frequently prized above money.
Read More Show Less

Product Details

  • ISBN-13: 9780307889119
  • Publisher: Crown Publishing Group
  • Publication date: 10/8/2013
  • Sold by: Random House
  • Format: eBook
  • Pages: 384
  • Sales rank: 356,108
  • File size: 3 MB

Meet the Author

Mathew D. Lieberman was trained at Harvard University and is a professor in the Departments of Psychology, Psychiatry, and Biobehavioral Sciences at the University of California, Los Angeles, and the founding editor of the journal Social Cognitive and Affective Neuroscience.  In 2007, the American Psychological Association awarded him the Distinguished Scientific Award for an Early Career Contribution to Psychology, an award given to one social psychologist every two years.  He is one of the foremost authorities in the world on the study of Social Neuroscience.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)